JOB DESCRIPTION: Digital Marketing & Communications Specialist – Hattiesburg Zoo and Serengeti Springs Waterpark

DEPARTMENT: Marketing

LOCATION: Primarily located at Hattiesburg Zoo, but work will require transit to Serengeti Springs and other Hattiesburg Convention Commission attractions and project sites. Additional travel to other locations may also be required.

SHIFT: Full-Time

REPORTS TO: Director of Marketing with the oversight of the Hattiesburg Zoo and Serengeti Springs Waterpark Director of Guest Services.

SUMMARY: The role of the Digital Marketing & Communications Specialist is responsible for executing and supporting digital marketing and communication efforts that drive awareness, engagement, and visitation for HCC attractions. This role manages daily social media strategy and execution while assisting with website maintenance, online listings, email marketing campaigns, and guest review management. Working closely with the Marketing Department and attraction leadership, the Specialist ensures digital content and communications are accurate, timely, on-brand, and aligned with organizational goals and guest experience standards.

DUTIES AND RESPONSIBILITIES

Collaborate with the Marketing Department and attraction leadership to plan and execute digital initiatives.
Create and publish daily social media content across designated platforms.
Monitor and respond to guest engagement across social media channels.
Ensure accuracy, grammar, tone, and brand consistency in all digital communications.
Assist with website content updates including events, hours, and promotions.
Manage online business listings across key platforms.
Monitor and support guest review and reputation management.
Maintain a digital asset library.
Monitor peer and aspirational attractions for best practices.
Assist with development, execution, and scheduling of email marketing campaigns, including newsletters, event promotions, seasonal messaging, and guest communications.
Support email list management, including audience segmentation, basic list hygiene, and coordination with ticketing or CRM systems as applicable.
Ensure email content aligns with brand standards, marketing objectives, and overall digital messaging across social, website, and on-site promotions.
Track and report basic email performance metrics such as open rates, click-through rates, and engagement trends.
Such other duties, functions and special projects as assigned.

QUALIFICATION REQUIREMENTS

Education and Work Experience

Individual with a BS or BA or working toward their BS or BA in communications, marketing, business, digital strategies or a related field.
Thorough knowledge of social media, creative writing and online content development.
Strong communication skills and a familiarity with tools and software pertinent to the marketing/pr field.

Essential Job Qualifications

Have and exhibit high-energy, dynamic, outgoing, engaging personality in person and in all social media productions.
Must have an extroverted personality, able to engage with wide-range of personalities found in the staff and guests of these attractions.
Must retain a valid Driver’s License and meet the eligibility requirements to drive while conducting company business.
Must have transportation for required travel.

Knowledge and Skills

Excellent writing, editing, presentation and communication skills.
Organized, self-motivated, creative, detail oriented and strong interpersonal skills.
Ability to manage multiple projects and tasks simultaneously and quickly.
Performs other duties, functions and special projects as assigned.
Ability to anticipate and effectively manage a significantly large number of details with concurrent and overlapping deadlines.
Ability to learn and execute brand standards.
Ability to be a strong, creative storyteller.
Experience with content creation and execution with strong knowledge of social media platforms.
Photography, videography and editing skills are required.

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Digital Marketing & Communications Specialist