We are looking to engage a highly skilled Performance Marketing & Paid Media Specialist to plan, execute, manage, and optimize paid digital campaigns across multiple advertising platforms. This role is focused on measurable outcomes, efficiency of ad spend, and scalable growth, not experimental or awareness-only campaigns.

The ideal candidate has direct experience handling significant ad budgets, understands full-funnel performance marketing, and can operate independently while aligning with broader business objectives.

1. Paid Advertising Strategy & Execution

Own the end-to-end execution of paid campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and LinkedIn Ads
Develop structured campaign frameworks aligned with business goals (lead generation, conversions, bookings, inquiries)
Select and manage campaign objectives, bidding strategies, placements, and optimization events
Launch, monitor, and scale campaigns while maintaining performance efficiency

2. Budget Management & Performance Optimization

Manage monthly ad budgets with accountability for spend allocation and returns
Continuously optimize for CTR, CPC, CPA, CPL, and ROAS
Identify underperforming campaigns and take corrective action quickly
Scale winning campaigns through data-driven decisions rather than assumptions

3. Audience Targeting & Funnel Development

Build and refine cold, warm, and retargeting audiences
Implement lookalike, interest-based, and custom audiences
Design and optimize full-funnel structures including awareness, consideration, and conversion stages
Align ad messaging with funnel stage and user intent

4. Testing & Experimentation

Plan and execute A/B tests across creatives, copy, audiences, placements, and landing pages
Interpret results accurately and apply learnings to improve performance
Maintain a structured testing roadmap rather than random experimentation

5. Analytics, Tracking & Reporting

Ensure proper tracking and attribution across platforms (Meta Pixel, Google Tag Manager, GA4, conversion events)
Monitor performance dashboards and platform analytics
Deliver clear, structured performance reports with insights, trends, and recommendations
Communicate results in business terms, not just platform metrics

6. Collaboration & Conversion Optimization

Work with internal teams using existing creative assets (images, videos, copy)
Provide strategic recommendations for landing pages, lead forms, and conversion flows
Identify drop-offs and friction points in the customer journey and suggest improvements

Required Experience & Skills

Proven experience in performance marketing / paid media management
Hands-on experience managing real advertising budgets (minimum 4–5 figures monthly preferred)
Strong command of Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
Deep understanding of performance metrics, attribution models, and optimization logic
Experience with lead generation, service-based businesses, and high-intent campaigns
Strong analytical thinking and problem-solving ability
Ability to work independently with minimal supervision
Clear, professional communication and documentation skills

To apply, please email

A brief professional summary
Platforms managed + budget ranges handled
Relevant case studies or performance results
Your proposed retainer/fee structure

📩 Please send applications to: sakshi-bhamre@coldwellbanker.ca

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Performance Marketing & Paid Media Specialist