Influencer & Affiliate Marketing Manager

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

Position Overview

The Influencer & Affiliate Marketing Manager will be responsible for developing, executing, and scaling Bask & Lather's affiliate and influencer marketing strategy. This role combines data-driven execution with relationship management, ensuring our brand partners are aligned, activated, and delivering results. You'll manage affiliate platforms, build influencer relationships, track campaign performance, and ensure every partner interaction reflects our brand values.

Key Responsibilities Include

Affiliate Program Management

Manage and grow the affiliate programs, including onboarding, performance tracking, and payout coordination.

Lead outbound affiliate recruitment to identify aligned creators, customers, and niche partners.

Oversee all affiliate channels, optimizing for visibility and conversion.

Influencer Program Execution

Source and vet influencer partners that align with Bask & Lather’s mission and audience.

Draft and manage influencer briefs, set deliverables, and maintain organized communications.

Coordinate product shipments for influencer campaigns and sample requests.

Track deliverables, content usage rights, and deadlines to ensure consistent output and ROI.

Campaign & Promotional Strategy

Execute collaborations and affiliate recruitment campaigns to grow share of voice.

Develop and update promotional marketing pages (e.g., affiliate landing pages, campaign info hubs).

Collaborate with social and content teams to amplify influencer-created content across platforms.

Sample & Product Coordination

Manage sample stock inventory and fulfillment for affiliate and creator programs.

Work cross-functionally with operations to ensure timely delivery of PR and content kits.

Qualifications

3+ years of experience in affiliate, influencer, or partnership marketing (beauty/DTC space strongly preferred).

Experience with TikTok affiliate and creator programs is a must-have.

Proven success in managing influencer campaigns and affiliate platforms.

Excellent written and verbal communication skills; capable of managing contracts and relationship dynamics.

Organized, proactive, and self-motivated with strong attention to detail.

Ability to work onsite and coordinate real-time with marketing and operations teams.

What We Offer

Competitive salary based on experience

Opportunity to grow with a fast-scaling beauty brand

Employee discount on all products

Creative, collaborative team culture

Job Type: Full-time

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs. If you need assistance during the hiring process, please contact Human Resources at emedina@baskandlatherco.com

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Influencer & Affiliate Marketing Manager Job at Bask and Lather Co in Yonkers