Performance Marketing, Sr. ManagerAtlanta, GA-Remote

Job Description

Zinnia is a technology platform that accelerates life and annuities growth with innovative enterprise solutions and data insights.

The Performance Marketing, Sr. Manager will be responsible for managing $20M+ in annual spend across channels like Paid Social, SEM, Programmatic, Influencer, and future bets.

The manager will own strategy and execution across Paid Social, Influencer, Programmatic, and emerging channels, manage performance agency relationships, forecast and optimize toward CAC, ROAS, and lead quality goals, brief and traffic creative assets, lead creative testing initiatives, collaborate with Content, SEO, and Product Marketing on integrated campaigns, launch new channels and sunset ineffective ones, translate data into insights, and work cross-functionally with Legal and Operations.

The ideal candidate will have 46+ years of paid media or growth experience, experience managing >$5M budgets and agency partners, a strong performance mindset, creative thinking, financial fluency, and respectful challenge skills.