Digital Sales Specialist

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB

WAFB-TV is the CBS affiliate located in Baton Rouge, Louisiana. We service a 13-parish area in Louisiana and three counties in Mississippi. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

Role Description

We are seeking an experienced Digital Sales Specialist to join our sales department. As a Digital Sales Specialist, you will be tasked with analyzing digital campaign data and metrics, initiating digital projects, reporting on planned and current strategies, assisting with digital order entry, developing effective digital marketing strategies, engaging with the Gray Digital Media (GDM) team on digital campaigns, and ensuring that projects are executed within specified timelines and budgets. You will play a pivotal role in growing our business, customer base, and improving client experience.

Duties and responsibilities include, but are not limited to:

• Work directly with clients and media executives to understand the client's business objectives and advertising strategy.
• Work with the GDM team to implement, optimize, and manage digital campaigns.
• Gather campaign data from various sources to ensure delivery and facilitate monthly reporting.
• Effectively communicate with clients and media executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms, which include but are not limited to streaming solutions, Display/Video/Social, Google AdWords, YouTube, SEO, email, Website development, streaming TV, and streaming audio.
• Assist with presenting recommendations directly to clients in coordination with media executives.
• Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization. Ensure campaigns meet or exceed key performance indicators (KPIs).

Qualifications

• Experience as a digital specialist or similar role
• Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM, Websites & and email marketing
• Both Google Ads and GA4 certifications
• Knowledge of planning and managing multiplatform media campaigns
• Experience and understanding of GTM and pixel placements on websites
• Excellent communication and teamwork skills
• Exceptional presentation abilities coupled with a proactive approach to client interaction
• Ability to work effectively under pressure and deliver on tight deadlines
• Strong analytical and organizational skills
• Proficient in data analysis, Excel, and PowerPoint
• Strong analytical skills with an aptitude for statistics and math