Program Marketing Manager

A company is looking for a Manager, Program Marketing.

Key Responsibilities

Lead execution of marketing strategies for academic programs to drive awareness and enrollment

Manage multi-channel campaigns for new program launches and coordinate asset delivery

Serve as a liaison between marketing and academic teams to ensure consistent messaging and campaign effectiveness

Required Qualifications

Bachelor's degree in marketing, business, communications, or related field

5+ years of experience in marketing with a focus on multi-channel campaign execution

Experience in developing and executing program marketing plans

Familiarity with higher education and academic marketing preferred

Proficient in evaluating marketing performance metrics and adapting tactics