Head of Performance Marketing

A company is looking for a Head of Performance Marketing.

Key Responsibilities

Develop and implement performance marketing strategies across various paid channels

Manage a multi-million marketing budget focusing on efficiency and growth

Continuously analyze campaigns to optimize for customer acquisition cost (CAC), lifetime value (LTV), and return on investment (ROI)

Required Qualifications

5+ years of experience in performance or growth marketing, preferably in B2C tech or app subscription environments

Proven experience scaling paid campaigns on social and search platforms with seven-figure monthly budgets

Deep expertise in channels such as Meta, Google, TikTok, and programmatic platforms

Strong analytical skills and proficiency with tools like AppsFlyer, Amplitude, and Google Analytics Suite

Experience leading creative teams with a focus on return on ad spend (ROAS) optimization