Commercial Marketing Analytics Manager

A company is looking for a Commercial Marketing Analytics Manager to develop and scale marketing measurement capabilities.

Key Responsibilities

Develop and implement a full-funnel marketing measurement framework aligned with business goals

Collaborate with cross-functional teams for end-to-end campaign planning and measurement

Manage and develop a marketing analytics analyst, fostering a collaborative environment

Required Qualifications

7+ years of experience in marketing analytics or related roles

Strong understanding of full-funnel marketing measurement across various channels

Experience in developing measurement frameworks and new analytics capabilities

Bachelor's degree in marketing, Business, Economics, or a related field; advanced degree is a plus

Familiarity with marketing mix modeling, attribution modeling, and incrementality testing