Associate Director, Performance Marketing

Job Summary

• Develop and lead integrated performance marketing strategies combining paid social, programmatic, and other digital channels to maximize sales across the brand's direct-to-consumer (DTC) site, major retail partners, and emerging social commerce platforms like TikTok Shop.
• Implement technical solutions including deep linking to create a seamless high-converting journey from digital paid platforms directly to the product pages on retailer sites or mobile applications, and lead best-in-class measurement solutions to attribute sales from retailer sites to brands paid media campaigns.

Responsibilities

• Serve as the subject matter expert for emerging social commerce platforms leading the strategy and technical execution of campaigns within TikTok Shop and other native social checkout environments.
• Continuously innovate and develop forward-thinking strategies and roadmaps as media capabilities and measurement solutions evolve.
• Own and manage media budgets utilizing forecasting and optimization techniques to ensure efficient allocation and maximum ROI across all performance channels.

Requirements

• 5+ years of professional experience with performance marketing strategy execution and measurement across paid social programmatic YouTube and Google Ads.
• 3+ years of professional experience developing strategies and executing digital media campaigns focused on driving sales from direct-to-consumer (DTC) sites major retail partners and emerging social commerce platforms.