Canyon Design Build is a high-end residential design-build firm serving a specific set of cities in the California East Bay. We’re looking for a U.S.-based digital marketing consultant who can help us build a lean but effective strategy across Meta and Google Ads—with expertise in hyperlocal targeting, high-income audience filters, Local Service Ads, and SEM strategy.

We post weekly on Meta and have begun boosting those posts with small budgets. Our Meta Pixel is installed, and we’d like help using it more strategically for reporting, remarketing, and audience insights. On the search side, we want to reach high-intent prospects in specific zip codes through Google Search Ads and Local Service Ads, while also building landing pages that align with search terms and user expectations.

This is ideal for someone who enjoys fine-tuning campaigns, understands the nuance of local service marketing, and can write and execute great ads without wasting spend.

Key Responsibilities

Work with marketing to set up and optimize 1 Meta ad campaign per week (boosted post or traffic objective)

Leverage Meta Pixel data to build smart custom audiences and measure performance

Define and target high-income users within a narrow East Bay service area

Research and identify high-converting, local-intent keyword phrases for Google Search

Develop and implement a strategy for Google Local Service Ads

Write compelling, on-brand copy for Google Search Ads

Build or edit WordPress landing pages using templates to align with keyword intent

Set up a bidding strategy to avoid high-volume, low-return keywords

Configure GA4 to provide actionable, campaign-level reporting

Join a 30-minute check-in weekly

Who You Are

U.S.-based and available during Pacific Time-friendly hours

Expert at geo-targeting, audience layering, and demographic filtering

Strategic with limited budgets—focused on quality over quantity

Excellent communicator who proactively flags issues or blockers

Extremely detail-oriented—you triple-check your work and only mark things complete when they’re truly done

Must-Have Skills

Meta Ads campaign management (boosting and traffic campaigns)

Meta Pixel setup, Events Manager, and audience segmentation

Google Ads Search campaign setup for local service businesses

Keyword research for specific geographies and high-intent searches

Strong ad copywriting for search and social

Experience with Google Local Service Ads setup and optimization

WordPress landing page editing or creation (template-based is fine)

Bidding strategy and budget pacing for low-spend campaigns

GA4 tracking, goal setup, and reporting dashboards

Nice-to-Have Skills

Experience with design-build firms, home services, or luxury brands

Familiarity with Meta Ads Library and retargeting workflows

Creative thinking around digital behaviors of high-income homeowners

Qualifications

This is ideal for someone who enjoys fine-tuning campaigns, understands the nuance of local service marketing, and can write and execute great ads without wasting spend
Expert at geo-targeting, audience layering, and demographic filtering
Excellent communicator who proactively flags issues or blockers
Extremely detail-oriented—you triple-check your work and only mark things complete when they’re truly done
Meta Ads campaign management (boosting and traffic campaigns)
Strong ad copywriting for search and social
Experience with Google Local Service Ads setup and optimization
WordPress landing page editing or creation (template-based is fine)
Experience with design-build firms, home services, or luxury brands
Familiarity with Meta Ads Library and retargeting workflows
Creative thinking around digital behaviors of high-income homeowners

Responsibilities

Work with marketing to set up and optimize 1 Meta ad campaign per week (boosted post or traffic objective)
Leverage Meta Pixel data to build smart custom audiences and measure performance
Define and target high-income users within a narrow East Bay service area
Research and identify high-converting, local-intent keyword phrases for Google Search
Develop and implement a strategy for Google Local Service Ads
Write compelling, on-brand copy for Google Search Ads
Build or edit WordPress landing pages using templates to align with keyword intent
Set up a bidding strategy to avoid high-volume, low-return keywords
Configure GA4 to provide actionable, campaign-level reporting
U.S.-based and available during Pacific Time-friendly hours
Strategic with limited budgets—focused on quality over quantity
Meta Pixel setup, Events Manager, and audience segmentation
Bidding strategy and budget pacing for low-spend campaigns
GA4 tracking, goal setup, and reporting dashboards

Part-Time Digital Marketing Specialist – Meta Ads, Pixel, GA4, Local Google Search

Job Type