Outbound Sales and Appointment Setter for Full Service Digital Marketing Company

U.S.-Based Appointment Setter & Outreach Specialist for Digital Marketing Agency

Description

We’re a small digital marketing agency with a list of 8,000 prospects and no existing outreach infrastructure. We’re looking for a results-driven, U.S.-based professional to develop scripts, make cold calls, and run multi-channel outreach (LinkedIn, email, SMS) to set qualified appointments for our sales team. You’ll be responsible for building our outbound process from the ground up and delivering measurable ROI.

Responsibilities

Develop and refine outreach scripts for phone, LinkedIn, email, and text that clearly communicate our services (SEO, PPC, web design/maintenance packages ranging from $2K–$4.5K).
Execute cold-call campaigns to qualify prospects, identify decision-makers, and schedule appointments.
Conduct professional outreach via LinkedIn—including connection requests, follow-up messages, and direct messaging—to generate interest and secure meetings.
Send personalized email and SMS messages to boost engagement and appointment rates.
Maintain accurate records of all outreach activities, lead status, and appointments in a CRM or spreadsheet.
Coordinate with our sales team to ensure smooth handoffs and consistent follow-up on qualified leads.
Provide weekly reports detailing call volumes, appointment counts, conversion rates, and other KPIs to evaluate performance and ROI.
Adjust outreach tactics based on results and feedback.

Requirements

U.S.-based and fluent in English, with proven experience in outbound sales, cold calling, and appointment setting for digital marketing or service businesses.
Strong track record using multi-channel outreach (phone, LinkedIn, email, SMS) to generate appointments and revenue.
Ability to write compelling scripts and messages tailored to different platforms and services.
Familiarity with digital marketing concepts (SEO, PPC, web design) and ability to discuss them with prospects.
Experience using CRM tools or spreadsheets to track leads and report on results.
Excellent communication skills, both verbal and written, with the ability to build rapport quickly and handle objections professionally.
Availability for approximately 15–20 hours per week, with potential to scale up based on performance.

Budget & Compensation

Hourly rate: $15–$25 (please specify your rate).
Performance bonuses available for qualified appointments and closed deals.
Long-term engagement with room for increased hours and compensation based on results.

To Apply

Please include in your proposal

1. A summary of your experience with multi-channel outbound outreach for digital marketing or similar service industries.

2. Measurable results you’ve achieved (appointment quotas met, conversion rates, or similar metrics).

3. A short sample script or outreach message you would use for a service like SEO or web design.

4. Your proposed hourly rate and weekly availability.