*Budget:** $5/hour
*Trial Duration:** 2 hours
*Long-term Opportunity:** Ongoing role focused on lead capture, email flows, and customer lifecycle communication.
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We're **not** looking for someone to replace our tools.

We're looking for someone **who understands lifecycle marketing** and can **work creatively within the limitations of free tools** (like Ecomsend and Shopify Email)—to make our email flows and pop-ups feel truly personal, emotionally resonant, and high-converting.

If you're experienced with Shopify-native tools and can write thoughtful, relationship-focused email journeys—**without relying on constant discounts**—this role is perfect for you.

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## STRAIGHTFORWARD DELIVERABLES

### Phase 1: Pop-Up & Lead Capture Setup

Review our brand story and founder-driven product concept (we’ll share reference pages + GPT assistant)
Evaluate and improve our Ecomsend popup
Create **emotion-driven copy** using 1–2 of the following concepts (we'll test which performs best):
“What Makes Us Different”
“Insider Rituals”
“Start Here”
**Important:** We don’t want to lead with discount offers. The goal is to build connection, not just grow a list.
If you know of any free alternatives to Ecomsend with better design/popup customization—please suggest.*
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### Phase 2: Welcome Email Flow

We’ll provide references, Instagram content, and GPT access to help you draft an aligned welcome series inside **Shopify Email** (not Klaviyo).

You’ll help write and set up the following

1. **Email 1:** *From Kara, With Intention*

Tone: Personal, warm
Founder story, ingredient philosophy, emotional anchor
CTA: Explore Ritual Candles & Follow Us on Instagram

2. **Email 2:** *How It Works + Why It’s Different*

2-in-1 product breakdown, skin benefits, real quotes
CTA: See the Candles in Action

3. **Email 3:** *Choose Your Ritual*

Scent personas, seasonal guides, gift sets
CTA: Find Your First Flame

4. (Optional): *Ask Kara*, *Rituals Roundup*, and *Reminder Without a Discount*

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### Phase 3: Abandoned Cart & Checkout Recovery

Rewrite our cart and checkout recovery emails with a personal, supportive, non-pushy tone
Add social proof, reintroduce the founder, and emphasize product quality and experience
Offer gentle support instead of urgency or FOMO
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### Phase 4: Post-Purchase Journey

Write and schedule the full lifecycle post-purchase flow:
Shipping confirmation + what to expect
Delivery confirmation + unboxing prompt
Experience check-in + request for review
For 5-star reviewers: invitation to become collaborators or affiliates
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## SUCCESS METRICS

Popup and welcome flows convert visitors into subscribers *without* discounts
Email content builds trust, connection, and intrigue
Abandoned cart emails recover sales through storytelling and support
Post-purchase flow increases reviews and UGC without automated spammy follow-ups
Trial work completed on time, with attention to brand voice and flow logic
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## TRIAL STRUCTURE

During the 2-hour trial, we expect

1 complete pop-up designed and implemented
Email 1 fully written and drafted inside Shopify Email
If applicable, suggestion of a better free popup tool
*Trial Success =** Approved Payment + Ongoing Work (emails, campaigns, store flows)
*Low-Quality or Incomplete Work =** Contract Ended Without Continuation
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## About Us

We're a 15-year-strong brand born in an Alabama kitchen, now delighting customers nationwide with our innovative massage candles that double as nourishing body lotions. Available in over 1,500 stores, we've grown from humble beginnings to become America’s favorite massage candle brand.

As a bootstrapped business, we're focused on results and efficiency over big spending. Our team values humor, kindness, and no-nonsense execution.

We recently launched our e-commerce presence and are now building our execution team with global talent.

*If you’re reliable, emotionally intuitive, and excited to turn casual visitors into loyal fans—we’d love to connect.**

Qualifications

Tone: Personal, warm
Experience check-in + request for review
*If you’re reliable, emotionally intuitive, and excited to turn casual visitors into loyal fans—we’d love to connect.**

Benefits

$5/hour
(Optional): *Ask Kara*, *Rituals Roundup*, and *Reminder Without a Discount*
*Trial Success =** Approved Payment + Ongoing Work (emails, campaigns, store flows)

Responsibilities

Ongoing role focused on lead capture, email flows, and customer lifecycle communication
If you're experienced with Shopify-native tools and can write thoughtful, relationship-focused email journeys—**without relying on constant discounts**—this role is perfect for you
### Phase 1: Pop-Up & Lead Capture Setup
**Email 1:** *From Kara, With Intention*
CTA: Explore Ritual Candles & Follow Us on Instagram
CTA: See the Candles in Action
**Email 3:*
CTA: Find Your First Flame
### Phase 3: Abandoned Cart & Checkout Recovery
Rewrite our cart and checkout recovery emails with a personal, supportive, non-pushy tone
Add social proof, reintroduce the founder, and emphasize product quality and experience
Offer gentle support instead of urgency or FOMO
### Phase 4: Post-Purchase Journey
Write and schedule the full lifecycle post-purchase flow:
Shipping confirmation + what to expect
Delivery confirmation + unboxing prompt
For 5-star reviewers: invitation to become collaborators or affiliates
Email content builds trust, connection, and intrigue
Abandoned cart emails recover sales through storytelling and support
Post-purchase flow increases reviews and UGC without automated spammy follow-ups
Trial work completed on time, with attention to brand voice and flow logic
1 complete pop-up designed and implemented
Email 1 fully written and drafted inside Shopify Email

Help Us Set Up Better Email Flows & Pop-Ups (No Experts, Just Real Doers)

Job Type