Art E-commerce Website Review, UX Improvements & WooCommerce Optimization

Contact only via Upwork messages. No WhatsApp or off-platform contact.

Only apply if you are in, or within ±2 hours of the Thailand time zone.

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Project Overview

ArtFlux Gallery (www.ArtFluxGallery.com) is an online art business offering custom hand-painted oil paintings (customers upload photos or ideas), alongside a growing gallery.

Before launching social media and digital marketing campaigns, I am looking for an experienced WordPress + WooCommerce specialist to review, improve, and optimise the website’s UX, structure, and ordering flow.

This is a short-term, clearly scoped project.

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Scope of Work

1. Website & UX Review

• Review homepage, navigation, gallery, and ordering flows
• Assess clarity, layout, mobile experience, and CTAs
• Provide practical recommendations, prioritised as high / medium / low

2. Virtual Gallery → Store Functionality

• Convert gallery artworks into clickable WooCommerce products
• Each artwork must support:
• Size selection
• Orientation selection (where applicable)
• Instant price updates
• Add-to-cart / order functionality
• Must integrate cleanly with the existing site
• Solution must be scalable and easy to maintain

3. Custom Commission Flow (Maintain & Improve)

• Keep the existing custom order flow (image upload + requirements)
• Improve clarity, UX, and navigation
• Ensure smooth experience on desktop and mobile

4. “Our Artist Network” Section

• Create a new section or page showcasing selected artists
• Include artist photo and short profile
• Easy to update in future (no hard-coding)

5. Order & Checkout Testing

• Thoroughly test:
• Gallery purchase flow
• Custom commission flow
• Cart, checkout, payment, and confirmation emails
• Identify and fix UX or technical issues
• Optimise for clarity and conversion

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Deliverables

• Short audit summary with prioritised recommendations
• Implemented improvements (not just a report)
• Fully tested order and checkout flow
• Clean handover with notes on all changes made

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Requirements

• Strong WordPress + WooCommerce experience
• Proven e-commerce UX optimisation work
• Experience with image-heavy or art/design websites preferred
• Clear English communication with frequent collaboration and updates
• Able to meet agreed deadlines
• Single point of contact (no multi-PM setups)

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Project Details

• Duration: 2–4 weeks
• Type: Fixed-price (please propose)
• Start: Immediate
• Future work: Possible follow-on projects if this phase goes well

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When Applying, Please Include

1. 2–3 relevant WooCommerce or art/design sites you have worked on

2. Your proposed approach for this project

3. Estimated timeline

4. Fixed price for the full scope