Integrated Account-Based Marketing Leader

Category: Marketing

About TP

TP is a global leader in digital business services, providing advanced solutions that empower top brands to streamline operations in meaningful and sustainable ways.

With a team of over 500,000 dedicated professionals speaking more than 300 languages, our expansive reach coupled with local expertise enables us to positively impact our communities, clients, and the environment.

Benefits of working with TP include

Paid Training
Competitive Wages
Full Benefits (Medical, Dental, Vision, 401k and more)
Paid Time Off
Employee wellness and engagement programs

TP and You

Through a harmonious blend of high-tech and high-touch strategies, supported by extensive industry expertise, we simplify, accelerate, and enhance the lives of our clients. You will play a vital role in this mission!

At TP, career growth is paramount; our Chief Client Officer began as an agent and rose through the ranks to achieve great success. Your future here has limitless potential!

Purpose

We are on the lookout for an innovative Integrated Account-Based Marketing (ABM) Leader to spearhead targeted, multi-channel campaigns aimed at accelerating pipeline growth and revenue for our IT Services portfolio. This position reports to the Director of Integrated Marketing, managing personalized 1:1 engagements as well as scalable 1:Few and 1:Many campaigns. Collaborating across Sales, SDRs, and other Marketing teams, this role is crucial for driving tailored engagement around our IT Services, including Cloud Services, Intelligent Automation, Security Services, and Data Services. The perfect candidate will bring hands-on experience with marketing tools like Marketo, Demandbase, LinkedIn, and Salesforce (SFDC), and will be skilled in executing effective multi-channel ABM campaigns and utilizing gifting platforms. Your creative and data-driven strategies will be instrumental in nurturing relationships with high-value accounts, enhancing the buyer journey.

This position is fully remote. Candidates must be located within the US and be authorized to work in the US without sponsorship.

Your Responsibilities

ABM Strategy & Execution: Craft personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and decision-makers.
Collaboration: Work with Sales, SDRs, and Client Success to align on account strategies and marketing priorities, ensuring cohesive go-to-market plans.
Campaign Management: Leverage a multi-channel approach, including paid media, social selling, events, email outreach, and custom content, to drive growth and expand market share.
Data & Optimization: Utilize Salesforce, Demandbase, LinkedIn, and Marketo for tracking engagement, optimizing campaigns, and delivering detailed performance reports.
Content Creation: Develop engaging account-specific materials, like videos and personalized templates, to support campaign initiatives.
Training & Enablement: Educate field teams on ABM strategies and follow-up techniques for seamless execution.

Qualifications

7+ years in B2B marketing for IT Services with 3+ years in ABM roles.
Proficient in tools such as Marketo, Demandbase, LinkedIn, and Salesforce.
Demonstrated ability to execute high-ROI campaigns in a fast-paced environment.
Exceptional project management, analytical, and communication skills.
Travel may be required a few times annually, based on business needs.

Soft Skills

Process Excellence
Collaboration
Communication
Emotional Intelligence
Open-Mindedness
Critical Thinking
Solution Orientation
Entrepreneurship
AI Proficiency
Data Literacy

Be Part of Our TP Family

Our mission is to be an environment where employees feel appreciated, inspired, and supported, promoting their best work every day. When our employees thrive, they become more productive and engaged. We are dedicated to maintaining a workplace that fosters happiness, work-life balance, and a culture of inclusion and diversity, where everyone feels welcome and valued.