Marketing Manager, Mid-Market Go-To-Market (GTM)

Marketing Manager – Mid-Market Go-To-Market (Contract)

Location: Toronto

Contract Length: 12 months

Industry: B2B SaaS / Technology

We are seeking a Marketing Manager to drive mid-market go-to-market campaigns that accelerate pipeline growth and revenue. This role partners closely with sales, GTM, and performance marketing teams to execute integrated, multi-channel campaigns with a strong focus on demand generation and account-based marketing.

What You’ll Do

Execute end-to-end mid-market GTM campaigns aligned with sales priorities
Develop sales enablement assets and campaign content across multiple channels
Support ABM initiatives including events, direct mail, paid media, and sales cadences
Partner with sales teams to support outbound and hunting motions
Track performance metrics and optimize campaigns for conversion and ROI

Must-Have Qualifications

5+ years of B2B marketing experience (SaaS or tech preferred)
Proven experience driving pipeline and revenue through integrated campaigns
Strong experience partnering with sales teams and GTM stakeholders
Experience with marketing automation and CRM tools (Marketo, Salesforce)
Strong project management and cross-functional communication skills

Nice-to-Have Qualifications