Director of Ecommerce

Company Description

Shoebacca is an online retail footwear company offering over 200 brands and 25,000 styles. Founded in 2002, Shoebacca provides customers with shoes and apparel at great prices from popular brands like adidas, Puma, Tecovas, Altra, and more.

What we’re looking for

We’re looking for a hands-on e-commerce operator with experience running and optimizing a Shopify site for an apparel or footwear brand. This person is a strong executor who moves quickly, sweats the details of the onsite experience, and knows how to turn insights into shipped improvements. They are comfortable working in a lean environment, partnering cross-functionally, and rolling up their sleeves to get things done. They use data to prioritize effectively, communicate clearly, and consistently improve conversion and customer experience.

Overview

The Director of Ecommerce will own the day-to-day execution and performance of our Shopify ecommerce business, driving revenue through best-in-class onsite experience, merchandising execution, and operational rigor. This is a hands-on role for a proven ecommerce operator who thrives in a smaller, fast-moving environment and knows how to turn traffic into sales.

This role does not own paid media or digital marketing but will work closely with Marketing to ensure the site converts efficiently and supports campaign execution.

Key Responsibilities

Ecommerce Performance & Execution

Own daily, weekly, and monthly ecommerce performance across revenue, conversion rate, AOV, and onsite engagement
Co-create and execute against the ecommerce roadmap, balancing quick wins with longer-term improvements
Lead onsite testing and optimization to improve conversion and reduce friction
Ensure flawless execution of product launches, promotions, and seasonal peaks
Partner with Product Management and IT to deliver improvements efficiently

Digital Merchandising

Lead onsite merchandising strategy and execution across navigation, collections, PDPs, PLPs, search, and recommendations
Partner with Merchandising/Buying & Marketing to execute assortments, pricing, and promotions online
Own product presentation standards, including imagery, copy, fit guidance, and sizing content
Use data to optimize category performance, sell-through, and inventory exposure

Cross-Functional Execution

Serve as the central point of accountability for Shoebacca.com across Marketing, Merchandising, Operations, and Customer Service
Translate business needs into clear, actionable site requirements
Partner with Fulfillment and Customer Service to address friction points impacting conversion and returns

Analytics & Continuous Improvement

Monitor performance dashboards daily and respond quickly to trends or issues
Analyze customer behavior to identify opportunities to improve conversion and AOV
Share clear, actionable insights and execution plans with leadership

Qualifications

6–10 years of ecommerce experience, with ideally, significant hands-on ownership of a Shopify site
Proven success driving onsite performance for an apparel or footwear brand
Strong understanding of ecommerce merchandising best practices, especially for size- and fit-driven categories
Experience working in lean, fast-paced environments with limited resources
Highly execution-oriented, detail-driven, and comfortable rolling up your sleeves
Strong analytical and problem-solving skills

Preferred Qualifications

Experience scaling a Shopify business
Familiarity with Shopify apps related to search, reviews, personalization, and CRO
Understanding of returns, fit issues, and customer behavior in apparel/shoes

What Success Looks Like in This Role

Conversion rate and revenue improve through consistent onsite optimization
Shopify site runs smoothly, quickly, and reliably
Product launches and promotions execute flawlessly
Strong people leader – both for direct team and cross-functionally