About the position

We are hiring a new Digital Marketing Manager for our team to strategize and execute integrated digital campaigns across multiple brands and platforms. Supporting the Director of Franchise Marketing, you will work strategically across business units and with representatives of each brand to bring success using brand specific budgets.

Responsibilities

Establish the digital marketing capabilities and strategy aligning with the needs and goals of each business unit

,

Effectively and efficiently manage digital marketing spend of multiple business units

,

Serve as lead digital marketing subject matter expert for the Franchise Development team

,

Stay up to date on platform updates to position our campaigns in the most effective direction

,

Develop and drive strategies that provide results for all brands

,

Collaborate with brand marketing teams to brainstorm and plan new advertising campaigns

,

Create and deliver data-driven presentations to demonstrate value of the digital ads team services (sales)

,

Manage account audits and provide recommendations to digital advertising team ensuring accounts are optimized as possible

,

Utilize data to implement and optimize advertising campaigns to improve performance

,

Seek and develop solutions for developing ROI tool/dashboard for use by executive team

,

Research, find, and implement new digital advertising services to digital footprint

,

Work with outside vendors to ensure success of programs along defined KPIs

,

Collaborate on the overall budget ensuring effective investment of revenue

,

Provide ongoing status updates to the brand marketing leaders and franchise representatives

,

Effectively lead a small team of digital marketing specialists and support in the implementation and management of integrated campaigns

Requirements

Bachelor's degree in marketing, advertising or related field recommended but not required

,

5+ years' experience in digital marketing

,

Franchise or Agency experience

,

Understanding of B2B marketing strategy

,

Experience working with commonly used Ad platforms

,

Relevant Google Ads Certifications Required

,

Must have strong critical thinking and business consulting skills

,

Possess strong written and oral communication skills

,

Experience in managing digital advertising budgets to prevent overspend

,

Strong understanding of Google and Bing campaign offerings and Internet marketing language

,

Experience with performance management, coaching, leading, training, delegation, and performance management

,

Detail oriented; demonstrates accuracy and thoroughness and monitors own work to ensure quality

,

Advanced knowledge of campaign optimization and best practices

,

Familiarity with pay-per-click, display and online video/radio advertising

,

Ability to manage several simultaneous projects and resources without losing focus

,

Intermediate to advanced level experience with Microsoft Office Suite and report generation

Nice-to-haves

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Benefits

Medical, Dental, and Vision start the first day of the month following your date of hire

,

401 (k) match

,

15 days paid time off and paid holidays, including 2 floating holidays

,

Career growth and advancement

Qualifications

Bachelor's degree in marketing, advertising or related field recommended but not required
5+ years' experience in digital marketing
Franchise or Agency experience
Understanding of B2B marketing strategy
Experience working with commonly used Ad platforms
Relevant Google Ads Certifications Required
Must have strong critical thinking and business consulting skills
Possess strong written and oral communication skills
Experience in managing digital advertising budgets to prevent overspend
Strong understanding of Google and Bing campaign offerings and Internet marketing language
Experience with performance management, coaching, leading, training, delegation, and performance management
Detail oriented; demonstrates accuracy and thoroughness and monitors own work to ensure quality
Advanced knowledge of campaign optimization and best practices
Familiarity with pay-per-click, display and online video/radio advertising
Ability to manage several simultaneous projects and resources without losing focus
Intermediate to advanced level experience with Microsoft Office Suite and report generation

Benefits

Medical, Dental, and Vision start the first day of the month following your date of hire
401 (k) match
15 days paid time off and paid holidays, including 2 floating holidays
Career growth and advancement

Responsibilities

Supporting the Director of Franchise Marketing, you will work strategically across business units and with representatives of each brand to bring success using brand specific budgets
Establish the digital marketing capabilities and strategy aligning with the needs and goals of each business unit
Effectively and efficiently manage digital marketing spend of multiple business units
Serve as lead digital marketing subject matter expert for the Franchise Development team
Stay up to date on platform updates to position our campaigns in the most effective direction
Develop and drive strategies that provide results for all brands
Collaborate with brand marketing teams to brainstorm and plan new advertising campaigns
Create and deliver data-driven presentations to demonstrate value of the digital ads team services (sales)
Manage account audits and provide recommendations to digital advertising team ensuring accounts are optimized as possible
Utilize data to implement and optimize advertising campaigns to improve performance
Seek and develop solutions for developing ROI tool/dashboard for use by executive team
Research, find, and implement new digital advertising services to digital footprint
Work with outside vendors to ensure success of programs along defined KPIs
Collaborate on the overall budget ensuring effective investment of revenue
Provide ongoing status updates to the brand marketing leaders and franchise representatives
Effectively lead a small team of digital marketing specialists and support in the implementation and management of integrated campaigns

Digital Marketing Manager Lansing, MI, US 12 days ago

Job Type