Field Marketing, Senior Manager

Salesforce’s Global Public Sector (GPS) business is seeking a Senior Lead, Global Campaigns & Integrated Marketing to define and lead the global campaign and content strategy across Public Sector, Education, and Nonprofit. This role is responsible for designing integrated, scalable campaigns that align to the unique needs of public-serving organizations while enabling regional field marketing teams to execute effectively in their markets.This is a strategy, orchestration, and enablement role, not a regional execution role. You will own global campaign frameworks, content journey architecture, audience strategy, and performance insights—working closely with Product Marketing, Global Campaigns, Creative, Digital, and Regional Field Marketing leaders. Execution is delivered in partnership with regions; your role is to ensure campaigns are well-designed, regionally inclusive, and optimized for impact across the GPS portfolio.Own the global campaign strategy and design for the GPS business, spanning Public Sector, Education, and Nonprofit lines of business.Lead cross-functional campaign planning, aligning Global Campaigns, GPS Product Marketing, Creative, Digital, and Regional Field Marketing teams around a shared strategy and priorities.Serve as a strategic partner to regional GPS field marketing leads, providing guidance, structure, and clarity to support execution in-market.Define and align global email nurture strategies across Public Sector, Education, and Nonprofit, while enabling regional adaptation.Collaborate with regional field marketing teams on quarterly paid media planning, including strategic briefs, audience priorities, and recommendations for incremental investment.- Partner with regional field marketing teams to align segmentation and targeting to regional priorities, including: * Target Account Lists (TALs) and ABM strategies for paid media * Target contact strategies for email and nurture programsOwn global campaign and content performance analysis across Public Sector, Education, and Nonprofit.* 10+ years of experience in global marketing, integrated campaigns, field marketing strategy, or demand generation in a complex B2B environment.* Experience marketing to public sector, education, nonprofit, or highly regulated industries strongly preferred.* Proven track record of setting global campaign strategy and enabling regional execution in a matrixed organization.* Deep expertise in content journey design, persona-based marketing, and multi-channel campaign planning.* Experience partnering with regional teams across AMER, EMEA, and ANZ.* Strong analytical mindset with the ability to translate performance data into strategic recommendations.* Exceptional stakeholder management skills and comfort leading through influence rather than direct authority.* Excellent written and verbal communication skills.When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.