Assistant Shopper Marketing Manager

Franklin, TN

New York, NY

Creve Coeur, MO

Hybrid -2-3 days onsite

The Assistant Shopper Marketing Manager is the strategic partner to both the brand and account teams, responsible for the translation of brand plans into shopper plans that will drive conversion and grow the Royal Canin & Eukanuba brands. They are responsible for supporting the Strategic, Neighborhood Pet and Regional Chains customers through the development and execution of shopper marketing programs, new product launches and lead post activity/event analysis for the Royal Canin and Eukanuba brands. They will manage projects for the team and other administrative responsibilities. This position reports to the Director, PSRO Marketing.

What are we looking for?

Bachelor’s degree in business/ marketing required. Master's Degree a plus
2+ years of Brand Marketing, Shopper or Customer Marketing, or Insights experience
Familiarity with Retail Environment
Strong communication and presentation skills
Experience in retail environment execution of Brand programs
Demonstrated success at working in an entrepreneurial environment
IRI/Nielson experience nice to have

What would be your key responsibilities?

Develop and implement annual trade and shopper promotion & marketing plans within assigned accounts.
Collaborate with Brand team and support retailers with the introduction of new products, product news, new packaging, and content.
Develop creative briefs and drive successful collaboration with agencies to execute sales tools, merchandise (displays and point-of-sale), and product training programs to support brand and customer initiatives in driving profitable volume.
Partner with sales and customers in annual planning meetings with innovative ideas to drive growth and collaboration, as well as ensure minimal distance from marketing priorities, on both short- and long-term strategies.
Evaluate and report on results of promotional activities.
Administrative/Support responsibilities (cross functional support, agency management, and ExpertVoice, etc.).
Partner with the visual merchandising lead on display development

What can you expect from Mars?

Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

#LI-MS1

#LI-Hybrid

Qualifications

Bachelor’s degree in business/ marketing required
2+ years of Brand Marketing, Shopper or Customer Marketing, or Insights experience
Familiarity with Retail Environment
Strong communication and presentation skills
Experience in retail environment execution of Brand programs
Demonstrated success at working in an entrepreneurial environment
IRI/Nielson experience nice to have

Benefits

Best-in-class learning and development support from day one, including access to our in-house Mars University
An industry competitive salary and benefits package, including company bonus

Responsibilities

The Assistant Shopper Marketing Manager is the strategic partner to both the brand and account teams, responsible for the translation of brand plans into shopper plans that will drive conversion and grow the Royal Canin & Eukanuba brands. They are responsible for supporting the Strategic, Neighborhood Pet and Regional Chains customers through the development and execution of shopper marketing programs, new product launches and lead post activity/event analysis for the Royal Canin and Eukanuba brands
They will manage projects for the team and other administrative responsibilities
This position reports to the Director, PSRO Marketing
Develop and implement annual trade and shopper promotion & marketing plans within assigned accounts
Collaborate with Brand team and support retailers with the introduction of new products, product news, new packaging, and content
Develop creative briefs and drive successful collaboration with agencies to execute sales tools, merchandise (displays and point-of-sale), and product training programs to support brand and customer initiatives in driving profitable volume
Partner with sales and customers in annual planning meetings with innovative ideas to drive growth and collaboration, as well as ensure minimal distance from marketing priorities, on both short- and long-term strategies
Evaluate and report on results of promotional activities
Administrative/Support responsibilities (cross functional support, agency management, and ExpertVoice, etc.)
Partner with the visual merchandising lead on display development

Assistant Shopper Marketing Manager

Job Type