Director of Performance Marketing,

Director Of Performance Marketing

This role will lead a growing team to acquire customers through various marketing channels (SEM, Social, Display, Video, Affiliate, App Marketing). We are looking for an experienced performance marketing leader with strong analytical skills, business acumen, and a deep understanding of Paid Channels.

The key objectives include

• Manage Paid Search and Emerging Channels to an efficient CPA.
• Own a significant 8-digit paid marketing budget.
• Develop strategic roadmaps and partnering with cross-functional teams for building automation, scalable tools and optimizations around marketplace dynamics and customer LTV.
• Communicate vision and results to the executive team and influence key decisions.

The ideal candidate should have

• 8-10 years experience leading paid digital advertising.
• At least 4 years managing SEM with a deep understanding of search bidding strategies including tCPA and tROAS.
• At least 3 years experience managing app marketing.
• Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypothesis.
• Executive presence and excellent oral and verbal communication.