About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About Your Role

We’re looking for an experienced and highly motivated Acquisition Marketing Manager to drive growth across our acquisition channels. Sitting within the Integrated Marketing team, this role ensures our integrated campaigns come to life across the full customer funnel — from first click to product engagement and upsell

You’ll lead the charge in activating our messaging across performance marketing, Web/SEO, Content, and Lifecycle Marketing (LCM) touchpoints. You’ll be a strategic thinker and a hands-on doer who thrives on cross-functional collaboration, bringing together marketing, creative, product, product marketing, engineering, and external agencies to deliver coordinated, impactful marketing experiences.

How You Will Make a Difference Day To Day

Own and operationalize acquisition strategy in partnership with Product, Product Marketing, Performance Marketing, Web/SEO, Content, and Lifecycle Marketing (LCM), ensuring that campaign messaging is deeply integrated across all channels and that all channels are delivering against key business outcomes
Take a leading role in identifying gaps in user experience within the product, and collaborate with PMM and other marketing and product teams to improve the experience for our customers and acquire new customers efficiently
Lead go-to-market execution for integrated campaigns, mapping customer journeys, and aligning messaging across the full funnel
Serve as the project lead from strategy to execution — managing timelines, deliverables, and communication across stakeholders
Partner with Product and LCM to optimize onboarding, cross-sell/upsell journeys through add-on experiences, bringing acquisition strategy post-sign-up/free trial experiences
Report on acquisition performance across all channels, coordinating with Performance, SEO, Content, and Lifecycle teams to build a holistic view of what's growth, gaps, and opportunities
Translate insights into action by working with Business Intelligence, Finance, Performance, and Creative teams to test, iterate, and improve acquisition flows and campaign performance
Champion best practices in project management, ensuring workback plans and go-to-market timelines are met
Coordinate with external agencies or contractors as needed to ensure consistent campaign execution and implementation

What You’ll Need

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
7+ years of experience in acquisition, integrated, or product marketing, ideally in a B2B SaaS environment
Deep understanding of customer acquisition journeys and conversion levers across performance, SEO, and lifecycle channels
Expert at making data-informed decisions, experimentation, and marketing performance tracking
Proven ability to lead cross-functional campaigns end-to-end, working seamlessly with Product, Engineering, Creative, and Marketing teams
Experience collaborating with content, product, and LCM teams to deliver personalized, optimized user experiences
Strong project management skills and attention to detail; comfortable juggling multiple high-priority initiatives in a fast-paced environment
Exceptional verbal and written communication skills — you can align stakeholders and tell a compelling story

Bonus if you have

Experience in legal tech or other highly regulated industries
Familiarity with AI/ML platforms or marketing AI solutions to small businesses or consumers
Tools you’ve used: Figma, FullStory, Pendo, Google Analytics, Iterable, or similar

Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

Benefits & Perks

Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
Unlimited PTO
Competitive salary packages
Life insurance
Disability benefits
Supplemental Optional Life Insurance Benefits
FSA Options Optional
HSA with Company Match
401k program with Company Match
Fertility Assistance and Planning options
Wellhub & ClassPass fitness platforms
Comprehensive Pet Insurance options
Financial Wellbeing & Student Loan Program access
Access to additional Mental Health & Wellbeing resources
Pre-tax Commuter/Transit Benefits
Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Interview Process

Recruiter Phone Screen
Role Assessment(s)
Hiring Manager Interview
Panel Interviews
Final Interview

Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.

All your information will be kept confidential according to EEO guidelines.

You may request reasonable accommodations by sending an email to hr@rocketlawyer.com.

Compensation

Base salary range by location

San Francisco Bay Area, CA: $116,000 - $150,000
California (outside of San Francisco Bay Area) and Colorado: $99,000 - $133,000
Utah, Arizona, and North Carolina: $93,000 - $126,000

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.

$93,000—$150,000 USD

By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy.

Qualifications

7+ years of experience in acquisition, integrated, or product marketing, ideally in a B2B SaaS environment
Deep understanding of customer acquisition journeys and conversion levers across performance, SEO, and lifecycle channels
Expert at making data-informed decisions, experimentation, and marketing performance tracking
Proven ability to lead cross-functional campaigns end-to-end, working seamlessly with Product, Engineering, Creative, and Marketing teams
Experience collaborating with content, product, and LCM teams to deliver personalized, optimized user experiences
Strong project management skills and attention to detail; comfortable juggling multiple high-priority initiatives in a fast-paced environment
Exceptional verbal and written communication skills — you can align stakeholders and tell a compelling story
Experience in legal tech or other highly regulated industries
Familiarity with AI/ML platforms or marketing AI solutions to small businesses or consumers
Tools you’ve used: Figma, FullStory, Pendo, Google Analytics, Iterable, or similar

Benefits

Benefits & Perks
Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
Unlimited PTO
Competitive salary packages
Life insurance
Disability benefits
Supplemental Optional Life Insurance Benefits
FSA Options Optional
HSA with Company Match
401k program with Company Match
Fertility Assistance and Planning options
Wellhub & ClassPass fitness platforms
Comprehensive Pet Insurance options
Financial Wellbeing & Student Loan Program access
Access to additional Mental Health & Wellbeing resources
Pre-tax Commuter/Transit Benefits
Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Compensation
Base salary range by location:
San Francisco Bay Area, CA: $116,000 - $150,000
$93,000—$150,000 USD

Responsibilities

Sitting within the Integrated Marketing team, this role ensures our integrated campaigns come to life across the full customer funnel — from first click to product engagement and upsell
You’ll lead the charge in activating our messaging across performance marketing, Web/SEO, Content, and Lifecycle Marketing (LCM) touchpoints
You’ll be a strategic thinker and a hands-on doer who thrives on cross-functional collaboration, bringing together marketing, creative, product, product marketing, engineering, and external agencies to deliver coordinated, impactful marketing experiences
Own and operationalize acquisition strategy in partnership with Product, Product Marketing, Performance Marketing, Web/SEO, Content, and Lifecycle Marketing (LCM), ensuring that campaign messaging is deeply integrated across all channels and that all channels are delivering against key business outcomes
Take a leading role in identifying gaps in user experience within the product, and collaborate with PMM and other marketing and product teams to improve the experience for our customers and acquire new customers efficiently
Lead go-to-market execution for integrated campaigns, mapping customer journeys, and aligning messaging across the full funnel
Serve as the project lead from strategy to execution — managing timelines, deliverables, and communication across stakeholders
Partner with Product and LCM to optimize onboarding, cross-sell/upsell journeys through add-on experiences, bringing acquisition strategy post-sign-up/free trial experiences
Report on acquisition performance across all channels, coordinating with Performance, SEO, Content, and Lifecycle teams to build a holistic view of what's growth, gaps, and opportunities
Translate insights into action by working with Business Intelligence, Finance, Performance, and Creative teams to test, iterate, and improve acquisition flows and campaign performance
Champion best practices in project management, ensuring workback plans and go-to-market timelines are met
Coordinate with external agencies or contractors as needed to ensure consistent campaign execution and implementation

Acquisition Marketing Manager (Remote in North Carolina)

Job Type