Marketing Specialist

Robert Half has a client seeking a Marketing Specialist with 5 years of experience and pharmaceutical industry experience (required). This is a direct-hire position that requires going onsite in Glen Rock, PA 5x a week. This role has a heavy focus on brand strategy, digital transformation, and lead generation. Responsibilities:• Design and execute branding and communication strategies to align with business objectives and target market goals.• Manage the annual marketing budget to optimize spending on high-impact campaigns and initiatives.• Collaborate with external partners to ensure the successful delivery of marketing programs.• Create and implement strategies to enhance brand visibility and generate leads through digital campaigns, events, and social media.• Work closely with the sales team to convert marketing leads into new business opportunities.• Develop and execute global go-to-market plans for new product launches, including messaging and campaign management.• Optimize the company’s website for user experience, content relevance, and SEO performance.• Utilize analytics tools to measure campaign effectiveness and refine strategies for improved engagement.• Conduct market research to identify trends, competitive strategies, and growth opportunities.• Represent the company at trade shows, webinars, and industry events, ensuring consistent branding and lead generation.