SEO Specialist

We are seeking a skilled and data-driven SEO Specialist to join our marketing team.

Key Responsibilities

1. Strategy & Execution

• Develop, implement, and manage comprehensive SEO strategies that align with business goals
• Conduct competitive analysis to identify gaps and opportunities in search
• Plan and execute keyword research and mapping to targeted landing pages

2. On-Page Optimization

• Optimize website content, meta tags, headers, internal linking, and images
• Collaborate with content teams to ensure SEO best practices are implemented in new and existing content
• Monitor site architecture and ensure crawlability and indexability

3. Off-Page SEO

• Develop and manage link-building campaigns, outreach, and partnerships
• Monitor backlink profile and identify disavow opportunities

4. Technical SEO

• Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability
• Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

5. Analytics & Reporting

• Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance
• Track keyword rankings, CTR, bounce rates, and conversion from organic traffic
• Provide monthly SEO reports with insights and recommendations