GVP, Integrated Marketing & Performance Strategy

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

Razorfish is seeking a Group Vice President, Integrated Marketing & Performance Strategy to lead the strategic vision, growth agenda, and performance acceleration across one of our largest accounts. This leader will steward a multi-discipline strategy team spanning brand, experience, connections, and performance—ensuring our work ladders to our client's member-first mission and delivers measurable business impact across acquisition, onboarding, engagement, and loyalty.

The Impact You Will Drive

Lead the full-funnel strategic agenda across lines of business translating the client's business priorities into actionable choices, strategies, and workstreams.
Elevate insight quality by integrating member needs, culture signals, financial drivers, competitive moves, and operational realities into holistic strategic narratives.
Influence and advise senior client leadership, becoming a trusted counselor on marketing transformation, audience intelligence, and the evolving landscape of GenAI, personalization, and agentic experiences.
Champion creativity and performance, ensuring strategy unlocks powerful storytelling, breakthrough experiences, and strong measurable results.

Responsibilities

Strategic Leadership

Own the integrated strategy vision for the client across strategy, communications, performance marketing, experience strategy, and content.
Guide the evolution of an enterprise creative platform and other enterprise initiatives into full-funnel, multi-channel activation.
Champion a customer-first planning approach, mapping emotional and functional jobs-to-be-done across the lifecycle to ensure every activation meets a real member need.
Inform annual and quarterly business reviews, bringing forward market trends, competitive shifts, cultural signals, and new member behaviors.

Performance & Growth

Architect an outcomes-based performance strategy aligned to the client's business goals (eligibility, consideration, acquisition, CLV, retention).
Connect performance to creative, ensuring briefs are insight-driven, audience-led, and designed for measurable impact.
Drive a test-and-learn operating model across the portfolio, ensuring every activation is designed for continuous improvement.
Champion personalization and relevance, leveraging data signals to tailor messaging, creative, and experiences across segments and moments.

Team Leadership & Talent Development

Lead, manage and scale multidisciplinary team of strategists across Brand, Experience, Connections, and Performance Strategy.
Cultivate a team culture that values agility, accountability, innovation, and performance excellence.
Strengthen craft excellence across insight development, storytelling, experience design, and performance decision-making.
Mentor and grow emerging leaders, ensuring succession planning and capability depth.

Client Partnership & Executive Influence

Serve as a strategic partner and thought leader to client’s senior leadership across marketing, digital, and product organizations.
Build trust and alignment through strategic clarity, compelling storytelling, and demonstrated business results.
Represent the agency’s performance vision in high-stakes executive forums.
Facilitate C-suite and enterprise-level alignment around priorities, roadmaps, and investment cases.
Communicate complex strategic thinking simply and powerfully.

Integration Of Data, Media, Creative & Experience

Ensure seamless collaboration between media, creative, and experience teams through a unified audience strategy framework.
Navigate the Publicis ecosystem to bring the best capabilities forward.
Ensure streamlined engagement, consistent communication, and an integrated operating model with the client.

Things You’re Great At

Storytelling - You turn strategy into simple, powerful narratives that resonate across creative, media, and executive audiences.
Forward Thinking - You challenge the status quo and lead clients to future-state solutions that unlock growth.
Business Acumen - You think like a CFO—connecting marketing investment to ROI, CLV, and revenue outcomes.
Curious Creativity - You combine analytics with intuition to solve complex problems and inspire bold thinking.
Agile Leadership - You lead with speed and flexibility, adapting to change without losing focus.
Insightful Tenacity - You push past the obvious, uncovering the “why” beneath the “what” to drive real impact.
Collaborative Spirit - You unify diverse teams behind a common strategy and shared accountability.

Qualifications

15+ years of experience leading performance, growth, or lifecycle strategy—with at least 7+ years in financial services, including banking, insurance, fintech organizations (nice to have).
Proven track record of designing and leading acquisition, onboarding, and cross-sell strategies that drive measurable business outcomes.
Deep knowledge of financial services marketing, compliance requirements, and customer behavior across product lines. (nice to have)
Mastery in full-funnel strategy, performance marketing, CRM, and digital experience planning.
Ability to connect business outcomes, member insights, human behavior, and cultural signals into clear strategic direction.
Confidence presenting to and influencing C-suite executives.
Experience leading large, multidisciplinary strategy teams.
Demonstrated ability to shape long-term transformation roadmaps and mobilize teams around them.
Comfort working in a highly regulated environment with a strong sense of mission and purpose.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $176,000 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.