Manager of Marketing

About Us

R1 transforms patient experience and financial performance of hospitals, health systems, and medical groups with technology-driven solutions.

Job Overview

As Manager of Marketing - Demand Generation, you will own our GTM multi-channel programs to generate high-quality leads, build pipeline, activate whitespace within current customers, and deepen alignment with commercial and CX teams.

Key Responsibilities

• Demand Generation Strategy: Build integrated, persona-based demand generation programs and create growth plays that complement ABM and paid programs.
• Campaign Execution: Plan, launch, and optimize full-funnel campaigns aligned to commercial priorities. Drive cross-functional campaign activation, creating briefs, aligning stakeholders, coordinating content production, and ensuring launch readiness.
• ABM & Whitespace Activation: Manage 1:few and 1:many ABM programs targeting R1's top accounts and whitespace opportunities.
• Insights & Reporting: Own insights-to-activation processes, translating ZoomInfo intent, website analytics, and Salesforce activity into actionable marketing motions.
• Event Activation: Support event strategy and execution, including attendance driving, pre- and post-event nurture.

Requirements

• 5-7 years in B2B demand generation, ideally in healthcare, SaaS, AI, or enterprise complex-sales environments.
• Strong background in integrated campaigns, ABM, and pipeline generation.
• Deep experience partnering with sales, regional leaders, and GTM functions.
• Experience managing or heavily using Salesforce, ZoomInfo, and Salesloft.

Skills Experience

• Strong strategic thinker with ability to translate insights into action.
• Exceptional project management, able to manage multiple projects simultaneously.
• Ability to orchestrate launches that support regional and account-specific go-to-market motions.
• Skilled in creating launch dashboards and reporting frameworks to track adoption, engagement, opportunity creation, and ROI.