Performance Marketing Manager

Performance Marketing Manager

Pulley's mission is to make equity management simpler, smarter, and more accessible for founders from day one.

As a high-performing team, we're looking for passionate, execution-focused, self-starters to help us build the next generation of equity and business management tools for founders in an AI-native world.

About the Role

We're seeking a Performance Marketing Manager to own and scale our paid acquisition channels, with focuses on paid social and paid search.

This role is critical to driving customer acquisition and pipeline generation as Pulley scales its growth engine.

Responsibilities

• Own and scale Pulley's paid social programs across LinkedIn, Meta, and other platforms, driving customer acquisition and pipeline generation.
• Plan, launch, and optimize paid social campaigns, including strategy, bidding, creative testing, audience targeting, and landing page alignment.
• Design and execute experiments to expand reach into new platforms, audiences, and creative formats.
• Partner extensively with design and content agencies to develop high-performing ad creative and test new messaging approaches.
• Analyze campaign performance against key metrics (CAC, conversion rates, pipeline generated) and adjust strategies to maximize ROI.
• Perform regular account audits to identify optimization opportunities and ensure budget is allocated efficiently.
• Support and optimize Pulley's Google Ads program, refining keyword targeting, bid strategies, and ad copy to improve conversion rates.
• Identify gaps in search coverage and expand campaigns to capture high-intent traffic.
• Collaborate with the Growth Optimization Manager to align paid search efforts with landing page optimization and conversion testing.
• Monitor performance metrics and adjust tactics based on data-driven insights.
• Surface new opportunities for testing across channels and coordinate with the team to plan, execute, and monitor experiments for continuous optimization.
• Actively participate in team planning sessions, contributing new ideas and creative concepts for prioritization.
• Explore expansion into additional performance channels such as display advertising, OTT video, or other emerging platforms as opportunities arise.
• Work cross-functionally with Growth, Sales, Product Marketing, and Operations teams to ensure cohesive execution and alignment on growth goals.