Growth Marketing Manager

PaceMate™ Growth Marketing Manager (full-time, remote)

Primary Location: All U.S. Locations (remote)

Why work at PaceMate?

Recognized as a Top 100 Healthcare Technology Company by Healthcare Technology Report, PaceMate is one of the nation’s fastest-growing companies in cardiac rhythm management software and remote monitoring. Combining the most technologically advanced cloud-native software, research-grade data, and seamless integrations, PaceMateLIVE™, the company’s flagship remote monitoring software platform, is enabling many of the nation’s most renowned electrophysiologists, device clinics, and healthcare systems to effectively manage their device patient populations. With PaceMate, healthcare organizations can experience comprehensive interoperability and secure data exchange—significantly improving patient outcomes, reimbursements, and productivity.

Join Our Team

Joining the PaceMate™ Team means becoming a vital part of a group that is dedicated to using technology to benefit patients, caregivers, and hospital administrators while driving healthy turnkey solutions that identify lost revenues and inefficiencies.

We are seeking a Growth Marketing Manager who will lead PaceMate’s digital strategy, demand generation, marketing automation, and marketing operations. This role is focused on accelerating customer acquisition, optimizing the digital funnel, and strengthening the marketing tech stack through data-driven experimentation and continuous improvement.

The ideal candidate is an experienced web digital marketer with strong technical, analytical, and operational capabilities. This individual must be proficient in HubSpot—including its use as both our marketing automation platform and website CMS—Salesforce alignment, Microsoft Clarity, ClickUp, SEMrush, paid media platforms, LinkedIn Suite, Microsoft Suite, and SharePoint. The Growth Marketing Manager will operate cross-functionally to ensure that all digital initiatives support measurable pipeline and revenue growth.

PaceMate offers those employees working full-time a robust compensation and benefit package to include Health and Prescription coverage, Dental, Vision, Long-Term Disability, Short-Term Disability, Supplemental Life, Flexible Spending Account, Healthcare Savings Account, 401k Retirement Savings, Discount Program, Employee Assistance Program, Financial Wellness Program, Paid Time Off, Legal Insurance, Identity Theft Protection, Hospital Indemnity, Critical Illness, and Accident Coverage.

Essential Functions

• Digital Growth Strategy & Execution
• Marketing Automation & MarTech Operations
• Website Optimization & Analytics
• SEO/SEM & Website Performance
• Paid Media Optimization & Analytics
• Cross-Functional Support & Reporting

Job Responsibilities

Digital Growth Strategy

• Own and execute PaceMate’s digital acquisition and growth strategy with a focus on measurable results.
• Develop and run experiments across paid, organic, email, website, and automation channels to optimize conversion and pipeline generation.
• Partner with Sales to refine lifecycle stages, scoring, attribution, and lead routing.
• Identify new digital growth opportunities and emerging channels.

Paid Media & Performance Marketing

• Manage paid campaigns across Google Ads, social platforms, and retargeting channels.
• Manage and optimize campaigns in LinkedIn Campaign Manager, including audience targeting, retargeting, creative testing, and performance analytics.
• Implement continuous optimization, A/B testing, and performance tracking aligned to CPL, CAC, and lead quality.
• Build dashboards to communicate paid performance and growth metrics to leadership.
• Maintain strong vendor/agency relationships for paid media support where applicable.

Marketing Automation & HubSpot Ownership

• Build and manage HubSpot workflows, nurtures, reporting dashboards, segmentation, and lifecycle definitions.
• Maintain database integrity and ensure accurate marketing-to-sales handoff processes.
• Improve email marketing performance through testing, automation, and personalization.
• Ensure full integration and alignment with Salesforce for seamless reporting across systems.

SEO/SEM, Website Optimization & Analytics

• Use SEMrush to drive keyword strategy, competitive analysis, and technical SEO improvements.
• Use Microsoft Clarity to analyze user behavior, friction points, and conversion opportunities.
• Collaborate with internal and external teams to optimize landing pages, site structure, and CRO performance.
• Ensure ongoing compliance with SEO/SEM best practices.

Marketing Operations

• Develop scalable processes that improve efficiency, predictability, and execution quality across the marketing team.
• Manage tasks, workflows, and timelines using ClickUp.
• Maintain organized digital asset libraries and documentation in SharePoint.
• Assist with content needs for digital campaigns, landing pages, and internal communications.
• Support cross-functional alignment between marketing, sales, leadership, and key stakeholders

Education, Experience, and Core Competency Requirements

• 6+ years of digital or growth marketing experience with a focus on performance and operations.
• Advanced experience with:
• HubSpot for marketing automation and CMS-based website management (required)
• Salesforce alignment and reporting
• ClickUp or similar project management platforms
• Microsoft Clarity
• SEMrush
• Proficiency with the LinkedIn Marketing Suite, including:
• Paid media platforms (Google Ads, Meta, LinkedIn)
• Microsoft Suite and SharePoint
• Strong analytical abilities with experience creating dashboards, experiments, and data-driven decision-making frameworks.
• Proven ability to optimize acquisition funnels, lifecycle stages, and multi-channel campaigns.
• Excellent organizational and project management capabilities.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced growth environment and manage multiple priorities.

Physical Requirements

While performing the duties of this job, the employee is consistently required to remain in a stationary position, constantly operate a computer or other office equipment, and frequently communicate with customers and employees.

Must be able to exchange accurate information, with the ability to effectively utilize voice over internet protocol; and repetitive motions using fingers and forearms in data entry.

Must reside within the contiguous United States.

During your employment, you will be expected to maintain a separate office/room within your home to create suitable work conditions and a sense of privacy along with a high-speed internet connection.

Occasional travel will be required.

Reporting Relationships

Supervised by: VP of Marketing

Supervises: None

Compensation Range: $110,000 - $150,000 depending on education, length of employment, experience and certifications.

Required Equipment

Must have access to stable, reliable internet access.

COMPANY DESCRIPTION

PaceMate® is a pioneering force in cardiac remote monitoring and data management. We’re driven by a mission to modernize digital healthcare and envision a future of connected, personalized cardiac care. Since 2015, PaceMate has been simplifying and streamlining device clinic operations with one easy-to-use platform—PaceMateLIVE®. As the industry’s only comprehensive cardiac remote monitoring solution, PaceMateLIVE® uniquely pairs device and EHR data and prioritizes patient care intelligently. Visit PaceMate.com to see how together—We never miss a beat.®

About PaceMate

Recognized as a Top 100 Healthcare Technology Company by Healthcare Technology Report, PaceMate offers the most comprehensive remote cardiac monitoring solution in the industry. PaceMateLIVE is the only clinical dashboard with user-friendly integrations for all implantable cardiac devices, ambulatory monitors, consumer ECGs, and heart failure products. PaceMate’s Auto-Triage™ prioritizes patients based on clinician-customized standards—not device alerts—resulting in a substantial reduction in alert burden. With the most live connections through EHR-partnered integrations across Epic, Cerner, and athenahealth, PaceMate offers a true, vetted, and validated industry-leading solution for interoperability: ensuring bi-directional data transfer for more accurate reporting, streamlined workflows, and one-click billing. PaceMate’s software-only, concierge on-demand, and full-service offerings deliver a flexible, customized solution for cardiac practices. Visit PaceMate.com to learn how one platform is transforming the future of digital health.

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