Digital Marketing Specialist II

Marketing–Sales Alignment

• Align Marketing and Sales goals and lead management processes.
• Manage CRM from a marketing perspective, ensuring accurate data, lead scoring, and lifecycle tracking.
• Provide technical support for event lead capture and processing.
• Recommend process improvements to streamline lead generation and conversion.

Lead Generation & Marketing Automation

• Implement and optimize marketing automation platforms for lead nurturing and campaign workflows.
• Develop segmentation and triggered programs to enhance the buyer’s journey.
• Monitor and optimize lead handoff and follow-up processes with Sales.

Website & SEO Management

• Manage and optimize the company website to improve performance, user experience, and conversion rates.
• Execute SEO best practices, including keyword research, technical SEO, and on-page optimization.
• Analyze landing page performance and recommend CRO improvements.

Digital Analytics & Reporting

• Use Google Analytics (GA4) and other tools for customer journey mapping, ad performance reporting, and conversion analysis.
• Track SEO rankings and keyword performance.
• Build dashboards and report on KPIs such as lead volume, conversion rates, CPL, ROAS, and pipeline attribution.
• Provide actionable insights to optimize campaigns and inform strategy.

Demand Generation & Campaign Execution

• Execute multi-channel campaigns (email, paid search, social, web) aligned with strategic goals.
• Apply best practices in A/B testing, calls-to-action, and conversion optimization.
• Govern campaign tracking standards for accurate attribution.

Market Research Utilization

• Translate market research into actionable insights for targeting and segmentation.

Track and report how market data influences campaign performance.

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