Online Marketing Specialist

Job Overview

We are seeking a dynamic and detail-oriented Online Marketing Specialist to join our digital marketing team. The ideal candidate will be responsible for developing and executing innovative online marketing strategies to enhance brand visibility, drive traffic, and increase conversions across various digital channels. This role offers an exciting opportunity to leverage your expertise in SEO, social media, content creation, and analytics to support our company's growth objectives.

Responsibilities

Develop and implement comprehensive digital marketing campaigns utilizing SEO, SEM, Google Ads, and Google AdWords strategies.
Manage and optimize social media marketing efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter through social media management tools.
Conduct keyword research and utilize SEO tools to improve website ranking and organic traffic.
Create engaging content for websites, blogs, email marketing campaigns, and social media channels aligned with brand voice and marketing goals.
Design visually appealing graphics and content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
Maintain and update content management systems like WordPress to ensure website freshness and relevance.
Analyze website performance using Google Analytics and other analytics tools to measure campaign effectiveness and identify opportunities for improvement.
Implement conversion optimization techniques to enhance user experience and increase lead generation.
Manage email marketing campaigns through marketing automation platforms to nurture leads and retain customers.
Collaborate with cross-functional teams on B2B marketing initiatives and e-commerce projects to align messaging and maximize outreach efforts.
Stay current with industry trends in digital marketing, performance marketing, and emerging technologies such as JavaScript, SQL, HTML, CSS for website enhancements.

Skills

Proficiency with SEO tools (e.g., SEMrush, Ahrefs) and analytics platforms such as Google Analytics.
Strong knowledge of SEO best practices, keyword research, content creation, and copywriting skills.
Experience with social media marketing strategies including Facebook Advertising and social media management tools.
Skilled in graphic design software including Adobe Photoshop and Adobe Creative Suite.
Familiarity with content management systems like WordPress or similar platforms.
Knowledge of Google Ads, Google AdWords, SEM campaigns, and performance marketing techniques.
Understanding of HTML, CSS, JavaScript basics for website optimization tasks.
Ability to utilize marketing automation tools for email campaigns and lead nurturing.
Excellent analytical skills with the ability to interpret data insights into actionable strategies.
Strong communication skills with the ability to craft compelling content tailored for diverse audiences.
Experience in B2B marketing strategies within e-commerce environments is a plus. Join our team as an Online Marketing Specialist to help shape our digital presence through innovative strategies that deliver measurable results while advancing your career in the fast-paced world of digital marketing!

Job Types: Part-time, Contract

Pay: $24,000.00 - $30,000.00 per year

Expected hours: 16 – 48 per week

Benefits

Flexible schedule