Digital Growth & Channel Performance Analyst

About MCU

At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.

Our Mission

To help hard-working New Yorkers build better tomorrows

Our Vision

Be New York's most loved financial institution by helping our members build their best financial futures

Overview: The Digital Growth & Channel Performance Analyst provides analytical insight, reporting, and performance tracking to optimize MCU’s digital channel performance. This role supports the Digital Growth Manager and CMO in driving data-driven decision-making across acquisition, activation, and engagement initiatives. The Analyst ensures accurate KPI tracking, supports campaign optimization, and provides essential operational backup to maintain business continuity across the digital growth department.

Responsibilities

Specific duties include, but are not limited to, the following:

• Leverage dashboards and reports tracking digital adoption, engagement, and funnel conversion metrics.
• Analyze OAO and lending funnels to identify opportunities to improve completion and conversion rates.
• Support measurement of campaign ROI, acquisition costs, activation, and retention trends.
• Partner with Marketing and Operations to translate insights into actionable recommendations that improve member engagement and experience.
• Conduct performance tracking to optimize onboarding and cross-sell journeys.
• Collaborate with vendors and IT teams to ensure data accuracy and integration between platforms.
• Contribute to presentations and dashboards for management.
• Participate in continuous improvement initiatives across digital processes.
• Perform other related duties as requested and special projects as assigned.

Requirements

• Bachelor’s degree in analytics, data science, marketing, business, or related field required.
• 3–5 years of experience in digital analytics, performance marketing, or channel reporting.
• Proficiency in data visualization tools (Power BI) and advanced Excel skills.
• Familiarity with digital banking platforms and analytics tools (e.g., Alkami data, Google Analytics).
• Strong understanding of KPIs related to acquisition, activation, and retention.
• Proven ability to synthesize data into actionable insights and clear communication.
• Detail-oriented, collaborative, and adaptable in a fast-moving environment.

Why you'll be a good fit

Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you’ll bring the following

Results - We are passionate about winning.

Agility - We proactively anticipate, respond and pivot to ensure MCU wins.

Integrity - We operate with the highest ethical standards and highest degree of honesty.

Belonging - We cultivate a culture of inclusion and teamwork.

Ownership - We take personal responsibility and hold ourselves accountable for the results.

What we can offer you

Competitive Compensation, Medical And Dental Benefits.

401K with employer match

Flexible paid time off

Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including, but not limited to knowledge, skills and abilities, as well as geographic location. Incentives and/or benefits packages may vary depending on the position.

Municipal Credit Union (MCU) is an Equal Opportunity Employer. Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable federal, state or local laws.

We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization.