Marketing Operations Manager

Help manage daily operations for teams across content, design, dev, and paid media.
Track deliverables, timelines, blockers, and cross-functional dependencies.
Assist in campaign launches from planning to QA to deployment.
Maintain high standards for messaging accuracy, creative clarity, and brand consistency.
Improve processes for handoffs, approvals, workflows, and team coordination.
Manage and optimize HubSpot workflows, lead routing, lifecycle stages, and automation logic.
Analytics, Reporting & Funnel Optimization
Build dashboards for lead gen, demo performance, CPL/CAC trends, and campaign ROI.
Deliver weekly, monthly, and quarterly reporting that's clean and insight-driven.
Track funnel progression and identify drop-off points that need optimization.
Use GA4, Looker Studio, and campaign data to drive decisions.
Apply CRO principles to improve landing pages, forms, and conversion paths.

Cross-Department Alignment & Internal Communication

Attend internal meetings with Sales, Product, UI/UX, Onboarding, Support, and Customer Success to stay aligned on priorities, launches, and feedback loops.
Work directly with leadership to ensure marketing initiatives support active product releases, sales motions, onboarding improvements, and customer success needs.
Translate cross-team insights into actionable marketing plans, timelines, and enablement assets.
Paid Media Oversight
Review Google Ads, Meta Ads, and LinkedIn campaigns for accuracy, alignment, and performance.
Monitor CPLs, lead quality, audience performance, and attribution paths.
Ensure creative and messaging match Company personas (carriers, brokers, hybrids).
Partner with offshore specialists to manage A/B tests, retargeting, and scaling efforts.
HubSpot, Active Campaign & Automation
Audit and improve lead scoring, segmentation, attribution, and lifecycle accuracy.
Oversee email workflows, nurture sequences, and campaign tagging in HubSpot and ActiveCampaign.
Ensure MQL → SQL → Demo flows are clean, fast, and fully tracked.
Maintain synced reporting and data hygiene across HubSpot, , and marketing funnels.
Use AI tools to automate repetitive workflows, streamline reporting, and improve process efficiency.

Review landing pages, email campaigns, ads, and collateral with a high bar for clarity.
Ensure messaging directly reflects Company's strengths: automation, AI workflows, unified ops, visibility, and financial accuracy.
Support production of case studies, product sheets, scripts, and sequences.
Maintain consistency in tone, visuals, and positioning across all channels.

Support Director of Marketing with logistics and coordination for trade shows, partner events, and customer meetups.
Help with timelines, vendor coordination, and asset delivery.
Ensure pre- and post-event campaigns are executed and measurable.

5–8 years in B2B SaaS marketing operations or similar tech-driven roles.
Understanding of freight operations (dispatch, brokerage, AR/AP, compliance) is a big plus.
Strong HubSpot skills: workflows, routing, automations, reporting, scoring, and segmentation.
Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads KPIs and structure.
Strong analytics background using GA4, Looker Studio, SEMrush, and campaign reporting tools.
Experience with email automation in HubSpot + ActiveCampaign.
Familiarity with or similar outbound/sequencing tools.
Ability to leverage AI for workflow automation, reporting, content assist, and process scaling.
High attention to detail - especially with creative QA and message accuracy.
Experience working with dev/product teams on UAT, updates, and technical workflows to stay up to date with new product initiatives

Marketing operations become smoother, more predictable, and more automated.
Campaigns ship cleanly - on time, on brand, and fully coordinated.
Reporting is accurate, consistent, and tells decision-ready stories to C-Level Leadership & Stakeholders
Lead quality improves; CPL and friction across the funnel decrease.
Sales, product, and marketing stay aligned because the ops engine is clean and organized.
AI and automation remove manual load from the team and speed up execution.

Pay: $58, $70,000.00 per year

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