At Milesopedia, we help consumers each year optimize their loyalty programs, manage their finances, and plan their upcoming getaways.

Founded in 2015 by Jean-Maximilien Voisine, an aviation and travel enthusiast, we are recognized as the leading bilingual platform in Canada specializing in travel rewards and financial products.

Thanks to high-quality educational and inspirational content, we have built an engaged community in search of the best strategies to maximize their points and benefits.

We are also a strategic partner for advertisers in the finance and travel sectors. We help them reach a premium audience through customized advertising campaigns. Our strategies are designed to drive engagement, maximize conversions, and promote long-term loyalty.

Our team is small, agile, motivated, and driven by great ambitions to constantly push boundaries in order to provide greater value to our readers and partners.

Your Role

Reporting to the Chief Operating Officer, as Digital Marketing Director, you will play a central role in the growth of Milesopedia by developing and implementing a comprehensive marketing strategy to strengthen and expand our brand presence in North America. The position requires direct involvement in projects, both in overall strategic planning and detailed execution.

You will be responsible for our overall marketing strategy:

Increasing Milesopedia’s brand awareness among our target audiences
Developing the acquisition of new readers and community members
Driving engagement and loyalty within our community
Maximizing the impact of partner campaigns

Your Main Responsibilities

Define and lead our Marketing strategy: Develop the global strategy, strengthen brand awareness, propose initiatives and manage the marketing budget;
Design and execute Marketing campaigns (SEO, SEM, social media, newsletters, CRM, automation, partnerships, etc.) in collaboration with internal teams to maximize acquisition, engagement and conversion. Coordinate user experience-focused activations while managing the internal marketing team and external partners;
Optimize our Marketing partnerships: Establish and maintain strategic relationships with key players in loyalty programs and financial services, supervising joint campaigns and long-term projects;
Be the voice of Milesopedia: Represent Milesopedia at industry events, conferences and trade shows, as well as create marketing and corporate tools;
Marketing team management: Manage the internal marketing team (1 person with more to come) and coordinate external partners (agencies, content creators, public relations).

What We Are Looking For

3 to 5 years of experience in digital marketing, with strong analytical skills and a results-oriented approach (the ability to turn an idea into tangible impact)
Proven experience in acquisition, engagement, and retention of digital audiences
Solid understanding of brand development and content marketing
Natural leadership with the ability to engage and inspire a team
Knowledge of personal finance, rewards programs, or the travel industry (a significant asset)
Excellent interpersonal and communication skills, both verbal and written
Entrepreneurial mindset: desire to build, innovate, and directly contribute to company growth
Bilingualism in French and English is mandatory

What We Offer

Salary up to $85,000
35-hour work week
100% remote work (with access to our coworking space if needed)
Ability to work from anywhere in the world as long as you respect Quebec business hours (perfect for digital nomads !)
3 weeks of vacation, plus 1 paid week off between Christmas and New Year’s
RRSP with Milesopedia contribution
Flexible spending account to use according to your needs
… And most importantly, a small, skilled team where you’ll have a direct impact on our international development

Why Join Us?

To contribute to the development of the leading bilingual platform for travel rewards and financial products in Canada
To be part of an agile, committed, and creative team
To hold a key role with real freedom to act
To grow in a flexible and stimulating work environment

At Milesopedia, we are committed to employment equity and diversity in all its forms. We encourage women, Indigenous peoples, members of visible or ethnic minorities, persons with disabilities, and individuals from all communities to apply. Every profile received is carefully reviewed.

Digital Marketing Director - Remote Work

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