Digital & Local Marketing Manager

RIR Holdings, LLC is a luxury spa franchisor with more than 100 franchise units signed and in development, with an aggressive plan in place to accelerate the growth of the MassageLuXe brand. With 100 units currently operating across the nation, MassageLuXe is on the verge of explosive growth, and we are seeking an ambitious, driven individual to join our team as a Digital & Local Marketing Manager to help us accomplish that growth. RIR Holdings, LLC fosters a team-oriented work environment, and you would be joining a group of individuals focused on collaborative efforts to achieve extraordinary results. If the opportunity to be part of a fun, progressive, energetic, fast-growing company interests you, we would like to explore your future with us.

We are seeking a dynamic and goal-oriented individual to join our exceptional team as a Digital & Local Marketing Manager. This position’s primary role is the implementation, tracking, monitoring, and reporting on our franchisee’s digital marketing campaigns and our franchise growth campaigns. In addition, this role will support local marketing initiatives to help franchise locations increase brand visibility, attract new clients, and strengthen community presence. Our goal is to produce the best results for these campaigns and ensure that all campaigns run on time and within planned budget.

Responsibilities

Digital Marketing Responsibilities

Work with marketing team to plan, implement, manage budget, and report on digital marketing campaigns for both B2C and B2B initiatives across the organization on a variety of digital media platforms including, but not limited to, Facebook Ads Manager, Google AdWords, LinkedIn Advertising and Display Advertising.
Identify any issues, concerns, trends, or significant changes in campaign performance and communicate feedback daily to the team.
Support the marketing team by assisting with reporting requests, pulling relevant data, and summarizing results.
Test different ad creative, ad formats, audiences, etc. for optimal ad performance, and work with the team to ensure proper campaign setup and implementation of testing initiatives to improve efficiency and results.
Assist with media invoices and route to finance for franchisee reimbursement.
Assist in the set-up of digital media presence for new franchised locations with SEO best practices in mind and monitor off-page listing consistency to improve SEO of existing locations.

Local Marketing Responsibilities

Support franchisees with local store marketing strategies, including community outreach, partnership opportunities, and in-spa promotional initiatives.
Assist franchise locations with local social media guidance, including content recommendations, brand consistency, and engagement best practices.
Collaborate with franchisees to develop and execute local marketing plans around grand openings, re-grand openings, local events, and seasonal promotions.
Track and report on the performance of local marketing efforts to identify opportunities for optimization.
Coordinate distribution of local marketing toolkits, templates, signage, and promotional materials to ensure proper campaign execution at the spa level.
Research local market trends, competitors, and demographic insights to provide tailored recommendations for each location.

SKILLS AND QUALIFICATIONS

Bachelor's degree in Marketing, Communications, PR or related field, with a minimum of 3 years of experience in digital marketing, social media, or local marketing that delivered measurable growth.
Strong familiarity with the business applications of social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
Understanding of digital media metrics; able to interpret results and take action to increase effectiveness of digital media campaigns.
Excellent oral and written communication skills with proven track record.
Solid knowledge of Google Analytics, Google AdWords, Google Sheets, Facebook Ads Manager, and display advertising. Google AdWords Certified and Facebook Blueprint Certified is a plus.
Effective creative thinking, analytical, problem-solving, results-oriented, and decision-making skills are a must.
Ability to manage multiple projects and support both national and local initiatives simultaneously.

WHY SHOULD YOU CHOOSE MASSAGELUXE

Professional and safe work environment
Fun, united, team environment
Employee rates on all services and products

BENEFITS

Comprehensive Health Benefits
Paid Vacation Time
Great Company Culture
Growth Potential

Digital & Local Marketing Manager