Ecommerce Manager

**Your daily mission**:Make us the number one branded choice for online-shopping coffee lovers across North America.

• *Who Are We?**

We make coffee. But we’re really in the business of waking up the world. We work to unite goodness with prosperity. We dream, then do. And above all else, we wake up and kick ass

We roast Canada’s #1 whole bean coffee. Our Arabica beans are 100% certified Organic and Fairtrade. We’ve been doing this for over 25 years, smack dab in the middle of the Rocky Mountains.

And our coffee beans aren’t the only award winners around here. Our human beans kick ass too Kicking Horse Coffee has been named one of the Best Workplaces in Canada® since 2015. Whoa We believe creating a workplace that offers great careers and supports your unique lifestyle, whether you’re located in the Rockies, or anywhere else in Canada

The spirit of Kicking Horse Coffee can be summed up in five words: awake, courageous, intentional, sophisticated, and love, yep, love. These are the values at our core, the foundation of our culture.

• *Who Are You?**

You’ve got ideas. Big ones. Ideas that kick ass. The World Wide Web is _your _world, and you are on top if it all, identifying trends, and seeing what drives brand affinity and online purchases. You know our consumers and how to get closer to them, like, super close. You understand the features and idiosyncrasies of different online channels like the back of your hand. While you are focused on increasing brand value and profitability, you’re not just all ideas and online channels. You’re also a talented collaborator, puzzle solver, and connector. After all, why do what you do if you don’t love what you do and who you do it with? (Say that ten times fast). You’re passionate about ecommerce because you are connected to the brand, the coffee, and the people who create it. You see the connection between online sales and waking up the world, and it fills you to the brim with buck yeah energy, love, and excitement. Ugh, we love you already.

• *What Will You Do?**

As champion of the online channel, you will play a huge role in the growth of our brand across all ecommerce platforms. You will build relationships with our consumers through different touchpoints, always putting a consumer journey mindset at the front of what you do. You will build a marketing and commercial strategy for our brand website and online store, and support other ecommerce channels. You will leverage insights to optimize the brand’s digital communication and implement campaigns to achieve the targeted growth. As if this role could not be more meant for you, to top it off like the foam on a cappuccino, you can do this work from the comfort of anywhere Now for the deets:

• *Responsibilities**
• Build and lead an ecommerce sales and marketing strategy for Kicking Horse Coffee that supports growth targets for North America across our digital shelf.
• Contribute to developing the consumer journey strategy and roadmap, driving performance beyond sales-only experience to grow loyalty.
• Optimize structure of ecommerce go to market model, including profitability, fulfillment, and logistics.
• Analyze consumer needs and competitive offerings to provide direction on best practices and emerging trends to enhance consumer experience.
• Identify trends and product requirements, evaluate processes, and recommend programs that generate new avenues of opportunity.
• Manage relationships, workflows, and process efficiencies with internal and external stakeholders.
• Deliver financial objectives and key performance indicators for ecommerce such as traffic and conversion. This includes:
• Planning & allocation - forecasting, promotional calendar, inventory management, replenishment schedules.
• Standard operating procedures - developing systems and processes to support requirements as needed
• *Qualifications**
• Bachelor’s Degree in Business/Marketing; Master’s Degree an ASS-et.
• Minimum of 5 years of experience working in a marketing role with 3 years’ experience directly related to ecommerce, specifically direct-to-consumer pure play model.
• Knowledge of digital marketing analytics such as SEO, SEM, Display and Social.
• Ability to utilize Google AdWords, analytics, webmaster tools. You can analyze web statistics and advertising ROI data to identify opportunities to improve and accelerate ecommerce sales growth. Experience with ecommerce platforms, site design principles, content management tools, functionality, integration with back-end systems and best practices.
• Experience with Salsify an ASS-et. (The platform, not the vegetable or dip).
• *Personal Attributes**
• You’re a chameleon when it comes to change. Adaptable, agile, and energized in a fast-paced environment. Change doesn’t scare you; you’ve got grit
• You are an analytical thinker and data-oriented decision-maker, but you balance this with alignment to culture, brand, and priorities.
• You love the dee