Digital & Content Marketer

Waterloo, ON (remote for now, hybrid model in the future) or fully remote if you are located outside of the Kitchener-Waterloo region

• Excellent opportunity for an aspiring marketing professional
• Competitive compensation structure, with comprehensive benefits package and 4 weeks of vacation to start
• Opportunity to make an immediate impact on a small team united by their drive for the greater good
• *Who are you?**

If there’s one thing you’re known for, it’s your entrepreneurial spirit. That’s why it’s no surprise that you’ve found great success in marketing. You’re resilient, confident, and driven, like all the best marketing professionals out there.

Now, you’re ready to take your passion for marketing to the next level. You have a fire in your belly, and you’re ready to seize a new, lucrative opportunity and make a huge impact.

• *Who are we?**

We’re Ian Martin Group, and we’ve partnered with a global leader in wireless connectivity who are also recognized as the Smart Parking leader in North America. They have focused on making our communities smarter by improving operations, reducing greenhouse gases, reducing water consumption, improving mobility, and increasing revenues.

Now, they are looking for a confident, organized, and dynamic **Digital and Content Marketer** to join their team. Could this be you?

• *Digital and Content Marketer**

Our client is looking for a highly motivated, strategic and creative content marketing specialist to join their fun-loving, hard-working team. Bottom line: they’re looking for a prolific content creator with a curious mind and exceptional writing skills who can strategize, create and edit all sorts of amazing content on a regular basis.

• *Practically speaking you will**:
• Create content that drives awareness and moves prospects down the funnel. This includes but is not limited to; case studies, blog posts, eBooks, landing pages, podcasts, event materials and videos (from scripting to editing)
• Assist with the development and execution of our social media strategy
• Convert technical and engineering content into customer and market-facing materials that can easily be consumed by a non-technical audience
• Collaborate with the marketing team and other departments such as Sales, Operations, Engineering and Product Management to assess needs, provide instructions/recommendations, and deliver materials
• Ensure all content delivered is on brand, aligns with the company’s corporate tone and optimized for search and user experience
• Identify relevant or timely content opportunities by keeping up to date with industry trends, competitive landscape, product knowledge, and customer feedback

They’ll look to you to keep up with the latest marketing trends and share your knowledge, as well as successfully map out the editorial calendar for three months. You’ll also develop an understanding of the target market and product value proposition.

You’ll be an excellent fit for this role if you have an eagle eye for detail when editing copy, and a knack for maintaining consistency in style and tone across content. You’ll also succeed if you have an eye for design, the ability to share constructive feedback with the team, and the ability to work collaboratively with others across teams and departments.

If this sounds like you, we want to hear from you

• **The best in this role will come equipped with**:Incredible attention to detail** - you’ll make sure the campaigns are going to the right people at the right times, that the vendors are represented well, and that the members have all the right information when they need it. **Time management skills** - you have experience managing multiple projects at once, so you can juggle competing priorities with ease. You never miss an important deadline.
• **Self-motivation** - you don’t need handholding to get the job done. And as much as you love to work collaboratively, you also enjoy working independently, with mínimal supervision.
• *The Details**

You’ll earn a competitive base salary, have a comprehensive benefits package, long term disability and 4 weeks of vacation to start.

• *What you’ll bring**
• A minimum of 3 years work experience in a content marketing role, some in B2B would be great, and you live to craft stories
• Excellent English writing skills - demonstrated success with creative copywriting, editing, and proofreading for digital campaigns
• Fluency with the Adobe Creative Suite and familiarity with WordPress or a similar CMS platform
• Online marketing expertise, including experience with SEO, social media, direct marketing, paid marketing, etc. (an asset)
• Experience with Google Analytics or other Web analytics tools (an asset)
• Adept at prioritizing your workload, communicating timelines, and meeting deadlines
• Experience independently managing content development projects from inception to completion
• Be able to navigate Microsoft Office and/or G Suite with ease