Marketing Campaigns Lead

Headway's Mission

Headway is building a new mental health care system that everyone can access by making it easy for therapists to take insurance and scale their practice.

Job Description

The Marketing Campaigns Lead will build and manage full-funnel marketing campaigns and regular digital webinar programs to grow Headway's mental health provider network.

• Build and manage full-funnel marketing campaigns and ongoing drumbeat programs across webinars, YouTube, and short-form channels.
• Build and manage a calendar of regular marketing programs to attract, engage, and convert target audience.
• Create and document repeatable processes that make our campaign go-to-market engine run seamlessly and provide a great experience for stakeholders we partner with.
• Build relationships with stakeholders across marketing, cross-functionally, and externally.
• Get to know our audience at a deep level and use that knowledge to help shape our campaigns strategy.
• Dive into numbers to plan how our campaigns will help us achieve our goals and close the loop if they actually did – and what we can learn for next time.
• Be a continuous learner and stay on top of the latest marketing trends and effective ways to reach an audience.

You'd be a great fit for this role if

• You have 4-6+ years of experience building and scaling multi-channel lead generation marketing campaigns.
• You are highly detailed and process-oriented.
• You've built campaigns and ongoing marketing programs that include webinars/digital events.
• You've partnered with marketing channels like email/lifecycle, paid, social to amplify campaigns and nurture new leads.
• You have high critical thinking skills and a strong bias towards action.
• You have experience at high-growth tech or media companies in a B2B role (preferred).