Director, Patient Growth Marketing

Headway

We're building a new mental health care system everyone can access. Our technology helps people find great therapists with the first software-enabled national network of providers accepting insurance.

Our mission is to make therapy affordable for everyone. 1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making it too expensive for most people.

As Director, Patient Growth Marketing, you'll be responsible for launching new products, evolving the Headway brand, building a high-performing team, and translating complex value propositions into compelling marketing strategies that resonate across a diverse customer base.

You'll lead a top-performing team of Product Marketers, Brand Strategists, and Comms professionals, fostering a culture of collaboration, creativity, and accountability. You'll define and own the overarching product marketing strategy to ensure alignment with company goals, product roadmaps, and market opportunities.

Key responsibilities include

• Building & leading a top-performing team of Product Marketers, Brand Strategists, and Comms professionals.
• Defining and owning the overarching product marketing strategy.
• Crafting and evolving compelling messaging and positioning that clearly communicates Headway's unique value to each of our target audiences.
• Owning product launches end-to-end, introducing new capabilities to our customers and reinforcing key value propositions.
• Establishing and tracking KPIs, continuously analyzing performance and optimizing strategies to improve brand reach, customer engagement, and business impact.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

This role offers a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity.

The role requires a strategic leader and hands-on operator who can set vision and execute. You should thrive in fast-paced, ambiguous environments and bring a growth mindset to solving complex challenges.

This position is fully remote within the US.