Remote - Senior Acquisition & Performance Marketing Manager

Job Description

We are looking for a Senior Acquisition & Performance Marketing Manager to lead and scale our digital acquisition efforts. This role is in service to increasing our account growth and ultimately revenue.

You will own the strategy, execution, and optimization of acquisition campaigns, driving measurable growth and efficiency for Green Dot's direct-to-consumer products.

Key Responsibilities

• Lead Green Dot's affiliate marketing channel with full accountability for partner management, performance optimization, and growth.
• Multi-Channel Leadership: Oversee other digital acquisition channels (as needed) such as paid social, search, influencer, and emerging platforms.

Affiliate Channel Strategy & Growth

• Analyze performance data to improve conversion rates, reduce CAC, and maximize ROI. Lead creative testing and iterate based on insights.
• Budget Management
• Own and optimize channel budgets, ensuring efficient allocation and ROI delivery.
• Creative Collaboration
• Work with Brand Marketing to test creative, copy, landing pages, and seasonal promotions that drive engagement and results.