Digital Marketing and Analytics Specialist

Location: Onsite | Portland, OR

Compensation: $65,000–$75,000, DOE

Schedule: Full-time | Monday–Friday | 40 hours/week

Who You Are

You are a digital marketing pro with a sharp analytical mind, a passion for performance, and at least 5 years of experience driving growth through data-informed strategies. You love turning insights into action, building high-performing campaigns, and staying ahead of the digital curve.

You enjoy a hands-on environment, are fluent in marketing technology, and thrive as part of an in-office, collaborative team. You bring a self-starter mindset—motivated to succeed individually but energized by contributing to team success. You embrace new tools and are not afraid to leverage emerging technologies, including AI, to elevate your work.

What You will Do

As our Digital Marketing and Analytics Specialist, you will help shape and execute our digital marketing strategy to drive traffic, generate leads, and accelerate revenue. You will work cross-functionally to help build, manage, and measure campaigns across platforms, applying your skills in automation, analytics, and optimization to fuel success.

Key Responsibilities

Develop, execute, and optimize digital marketing campaigns across paid search, display, email, and web.
Manage and refine marketing automation and CRM workflows (HubSpot preferred).
Own reporting and insights—tracking KPIs, attribution, funnel progression, and campaign ROI.
Leverage analytics tools (Google GA4, GSC, Ads, and GMC) to analyze campaign performance and user journeys.
Implement A/B tests to improve conversion rates across key touchpoints.
Collaborate on SEO strategy and website enhancements to improve organic visibility and lead quality.
Assist in ecommerce platform performance analysis and site usability.
Document and improve digital marketing SOPs, reporting dashboards, and knowledge sharing practices.

What You Bring

5+ years of hands-on digital marketing experience in B2B or eCommerce environments.
Demonstrated expertise with Google Ads, GA4, Google Search Console, and Google Merchant Center.
Strong working knowledge of CRM and marketing automation platforms—HubSpot, Marketo, or similar.
Understanding of full-funnel marketing, attribution models, and lead nurturing strategies.
Solid grasp of SEO, PPC, conversion optimization, and B2B content strategies.
Fluency in basic data analysis integration tools, like Microsoft Excel, Power BI, or Tableau.
Working knowledge of ecommerce sites and basic front-end code (HTML, CSS, JavaScript, PHP) is a strong plus.
Strong communication skills—with the ability to explain technical concepts clearly.
A passion for learning new things and exploring emerging tools.
A drive for testing, measurement, and continuous improvement.
A collaborative attitude with a keen sense of accountability and initiative.
Enthusiasm for learning and applying new technologies, including AI tools, to enhance productivity and creativity.

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field preferred.

We will also consider equivalent and relevant professional experience.

Why Join Us

At DuraLabel by Graphic Products, we are not just marketing products—we are building something meaningful. You will work with a talented, close-knit marketing team that believes in creativity, excellence, and enjoying the process. This is an in-office role that encourages face-to-face collaboration and real mentorship.

Benefits

Paid Time Off and Flex-Time Options
Medical, Dental, and Vision Insurance
Supportive work/life balance (ask us—we mean it!)
A team that genuinely likes what they do and enjoys working together.

If you have read this far, place an asterisk (*) next to your email address in your resume or cover letter. It is our way of knowing you are genuinely interested—we will make sure the Director of Marketing personally reviews your resume.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits

401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Schedule

8 hour shift
Day shift
Monday to Friday

Application Question(s)

Are your salary expectations within the poste pay range?
Are you willing and able to work fulltime in our office located in Beaverton, Oregon?

Work Location: In person

Qualifications

You are a digital marketing pro with a sharp analytical mind, a passion for performance, and at least 5 years of experience driving growth through data-informed strategies
You love turning insights into action, building high-performing campaigns, and staying ahead of the digital curve
You enjoy a hands-on environment, are fluent in marketing technology, and thrive as part of an in-office, collaborative team
You bring a self-starter mindset—motivated to succeed individually but energized by contributing to team success
5+ years of hands-on digital marketing experience in B2B or eCommerce environments
Demonstrated expertise with Google Ads, GA4, Google Search Console, and Google Merchant Center
Strong working knowledge of CRM and marketing automation platforms—HubSpot, Marketo, or similar
Understanding of full-funnel marketing, attribution models, and lead nurturing strategies
Solid grasp of SEO, PPC, conversion optimization, and B2B content strategies
Fluency in basic data analysis integration tools, like Microsoft Excel, Power BI, or Tableau
Working knowledge of ecommerce sites and basic front-end code (HTML, CSS, JavaScript, PHP) is a strong plus
Strong communication skills—with the ability to explain technical concepts clearly
A passion for learning new things and exploring emerging tools
A drive for testing, measurement, and continuous improvement
A collaborative attitude with a keen sense of accountability and initiative
Enthusiasm for learning and applying new technologies, including AI tools, to enhance productivity and creativity
We will also consider equivalent and relevant professional experience

Benefits

Compensation: $65,000–$75,000, DOE
Schedule: Full-time | Monday–Friday | 40 hours/week
Paid Time Off and Flex-Time Options
Medical, Dental, and Vision Insurance
Supportive work/life balance (ask us—we mean it!)
A team that genuinely likes what they do and enjoys working together
Pay: $65,000.00 - $75,000.00 per year
401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
8 hour shift

Responsibilities

As our Digital Marketing and Analytics Specialist, you will help shape and execute our digital marketing strategy to drive traffic, generate leads, and accelerate revenue
You will work cross-functionally to help build, manage, and measure campaigns across platforms, applying your skills in automation, analytics, and optimization to fuel success
Develop, execute, and optimize digital marketing campaigns across paid search, display, email, and web
Manage and refine marketing automation and CRM workflows (HubSpot preferred)
Own reporting and insights—tracking KPIs, attribution, funnel progression, and campaign ROI
Leverage analytics tools (Google GA4, GSC, Ads, and GMC) to analyze campaign performance and user journeys
Implement A/B tests to improve conversion rates across key touchpoints
Collaborate on SEO strategy and website enhancements to improve organic visibility and lead quality
Assist in ecommerce platform performance analysis and site usability
Document and improve digital marketing SOPs, reporting dashboards, and knowledge sharing practices