Web Development and Digital Marketing Specialist

**About Gibbons**

• *Core Purpose**

Making People Happy

• *Vision**

To be the most trusted and recommended brand by our team, our guests, and the communities we serve.

Our goal is to create a great Canadian company that provides the best work experiences, guest experiences, and community experiences in our class. We want to continue to give back to Athletes, Artists, and Entrepreneurs as we believe it's these people who shape the world and bring culture to each community we are fortunate enough to serve.

• *Values**

Encourage Trust

Have Fun

Show Kindness

Lead with Purpose

Commit to Excellence

If the above aligns with your values and career aspirations, we'd love to work with you

• *The Role**:
• *Responsibilities**:
• *Website Development**:
• Oversee the ongoing development, maintenance, and optimization of Gibbons Whistler’s websites to ensure a seamless and engaging user experience.
• Collaborate with the design and content teams to implement creative updates, new features, and enhancements.
• Monitor website performance metrics and ensure websites are responsive, fast-loading, and SEO-optimized.
• *Meta & Google Ads Campaigns**:
• Develop, implement, and optimize paid advertising campaigns across Meta platforms (Facebook, Instagram) and Google Ads.
• Conduct keyword research, audience targeting, and ad creative testing to maximize ROI.
• Monitor, analyze, and report on campaign performance, making data-driven recommendations for improvements.
• *Digital Guest Experience Audits**:
• Conduct regular audits of all digital touchpoints (websites, social media, online booking platforms) to ensure a consistent and exceptional guest experience.
• Identify areas for improvement in user interface, navigation, and overall digital engagement.
• Provide actionable insights to improve digital guest interactions and enhance customer satisfaction.
• Other duties as reasonably directed
• *Requirements**:
• Proven experience in digital marketing, with a focus on website development and paid advertising.
• 5-7 years of professional experience in digital web development
• Strong problem-solving skills and adaptability to new challenges/tools
• A desire for both independent work and team projects that require collaboration
• Strong knowledge of website CMS platforms (WordPress, Shopify, etc.).
• Expertise in managing Meta and Google Ads campaigns, with a track record of delivering successful results.
• Experience with digital performance analysis tools (Google Analytics, etc.).
• Excellent problem-solving and analytical skills.
• Ability to work collaboratively in a fast-paced environment.
• *S**alary and Team Perks**:
• $75,000 - $85,000 annual salary based on experience and qualifications.
• Meal on shift.
• 50% off F&B across our Gibbons Venues.
• 50% off for Team Members and 20% off for friends and family with The Adventure Group.
• 25% off for Team Members and 20% off for friends and family at The Adara.
• 20% off The Spa at Whistler.
• 3rd party perks at a variety of local businesses.
• Company events