Job Description Summary

Job Description

Job Description Summary

The Manager of Digital and AI Marketing is responsible for developing and implementing digital marketing strategies that leverage technologies to enhance customer engagement, streamline marketing automation, and improve campaign performance across the portfolio (Molecular Imaging and Contrast Media). This role manages the digital ecosystem, digital tech stack, and the integration of AI solutions to drive data-driven marketing initiatives. The Manager will work closely with cross-functional product and marketing teams to optimize digital marketing efforts and ensure a seamless, technology-driven customer experience.

Job Description

Key Responsibilities

Marketing Automation: Across the portfolio, implement AI technologies to enhance marketing automation, including customer segmentation, predictive analytics, and personalized content delivery. Integrate AI-driven tools to streamline workflows and improve campaign efficiency. Drive our efforts using Marketo and Salesforce.com.
Digital Ecosystem Management and Engagement: Across the portfolio, oversee PDx digital ecosystem, ensuring a cohesive online presence across all digital touchpoints, including websites, social media platforms, mobile apps, and digital advertising channels. Also, ensure team utilization of the tools across the marketing org.
Digital Tech Stack Optimization: Across the portfolio, manage and optimize the digital marketing tech stack, including CRM, marketing automation platforms, data analytics tools, and AI solutions. Ensure seamless integration between systems to enable effective data-driven marketing. GE HealthCare operates within the Adobe Experience Cloud (AEM, Assets, Adobe Analytics, Target, Workfront, Marketo) and utilizes Salesforce.com, Showpad, and many others.
Inform Digital Marketing Strategy: Across the portfolio, assist in developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media, content marketing, and email campaigns. Use data insights to drive personalized customer engagement and improve ROI. Also, utilizing a Customer Data Platform (“CDP”) to maximize digital marketing effectiveness.
Performance Metrics and Analytics: Across the portfolio, use AI and data analytics to monitor and analyze digital marketing metrics, including traffic, engagement, conversion rates, and customer journey insights. Provide regular reports on campaign performance and recommend strategies for improvement.
Cross-Functional Collaboration: Across the portfolio, collaborate with marketing, sales, product development, IT, and other teams to align digital marketing initiatives with broader business objectives. Support the integration of digital and AI technologies across various departments.
Content Development and Digital Engagement: Across the portfolio, work with content creators to develop engaging digital content, ensuring that it is optimized for various platforms and audiences. Leverage AI tools to automate content personalization and delivery.
Data Privacy and Compliance: Ensure that all digital marketing activities comply with data privacy regulations and industry standards. Implement best practices for data security and customer privacy within the digital ecosystem.
Vendor and Technology Partner Management: Manage relationships with external vendors, technology partners, and digital agencies to ensure the successful execution of digital marketing campaigns and technology integration.

Key Capabilities

Experience in developing and executing integrated digital campaigns that drive engagement, lead generation, and customer retention.
Familiarity with AI-driven tools for personalization, campaign optimization, and real-time data analysis.
Proficiency in managing a digital marketing tech stack, including CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., Marketo, Eloqua), and analytics tools (Adobe Analytics, Power BI, Salesforce reporting, Tableau).
Experience in integrating digital tools and platforms to create a compliant and seamless digital ecosystem that supports marketing and customer engagement goals.
Strong analytical skills to monitor, measure, and report on digital marketing performance. Ability to use data insights to optimize campaigns and improve customer experiences.
Proven ability to manage multiple digital marketing projects simultaneously, ensuring on-time and on-budget delivery.

Qualifications

Bachelor’s degree in Digital Marketing, Computer Science, Data Analytics, or a related field; Master’s degree preferred.
5+ years of experience in digital marketing, marketing automation, or digital technology management, with a background in the pharmaceutical or healthcare industry preferred.
Proven track record of using AI and data-driven approaches to enhance digital marketing strategies and campaigns.
Strong technical skills, with experience in digital marketing platforms, analytics tools, and AI solutions.
Excellent organizational, communication, and project management skills.

For U.S. based positions only, the pay range for this position is $93,280.00-$139,920.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: June 30, 2025

Qualifications

Vendor and Technology Partner Management: Manage relationships with external vendors, technology partners, and digital agencies to ensure the successful execution of digital marketing campaigns and technology integration
Experience in developing and executing integrated digital campaigns that drive engagement, lead generation, and customer retention
Familiarity with AI-driven tools for personalization, campaign optimization, and real-time data analysis
Proficiency in managing a digital marketing tech stack, including CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., Marketo, Eloqua), and analytics tools (Adobe Analytics, Power BI, Salesforce reporting, Tableau)
Experience in integrating digital tools and platforms to create a compliant and seamless digital ecosystem that supports marketing and customer engagement goals
Strong analytical skills to monitor, measure, and report on digital marketing performance
Ability to use data insights to optimize campaigns and improve customer experiences
Proven ability to manage multiple digital marketing projects simultaneously, ensuring on-time and on-budget delivery
Proven track record of using AI and data-driven approaches to enhance digital marketing strategies and campaigns
Strong technical skills, with experience in digital marketing platforms, analytics tools, and AI solutions
Excellent organizational, communication, and project management skills

Benefits

For U.S. based positions only, the pay range for this position is $93,280.00-$139,920.00 Annual
It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case
The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location
In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement

Responsibilities

The Manager of Digital and AI Marketing is responsible for developing and implementing digital marketing strategies that leverage technologies to enhance customer engagement, streamline marketing automation, and improve campaign performance across the portfolio (Molecular Imaging and Contrast Media)
This role manages the digital ecosystem, digital tech stack, and the integration of AI solutions to drive data-driven marketing initiatives
The Manager will work closely with cross-functional product and marketing teams to optimize digital marketing efforts and ensure a seamless, technology-driven customer experience
Marketing Automation: Across the portfolio, implement AI technologies to enhance marketing automation, including customer segmentation, predictive analytics, and personalized content delivery
Integrate AI-driven tools to streamline workflows and improve campaign efficiency
Drive our efforts using Marketo and Salesforce.com
Digital Ecosystem Management and Engagement: Across the portfolio, oversee PDx digital ecosystem, ensuring a cohesive online presence across all digital touchpoints, including websites, social media platforms, mobile apps, and digital advertising channels
Also, ensure team utilization of the tools across the marketing org
Digital Tech Stack Optimization: Across the portfolio, manage and optimize the digital marketing tech stack, including CRM, marketing automation platforms, data analytics tools, and AI solutions
Ensure seamless integration between systems to enable effective data-driven marketing
GE HealthCare operates within the Adobe Experience Cloud (AEM, Assets, Adobe Analytics, Target, Workfront, Marketo) and utilizes Salesforce.com, Showpad, and many others
Inform Digital Marketing Strategy: Across the portfolio, assist in developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media, content marketing, and email campaigns
Use data insights to drive personalized customer engagement and improve ROI
Also, utilizing a Customer Data Platform (“CDP”) to maximize digital marketing effectiveness
Performance Metrics and Analytics: Across the portfolio, use AI and data analytics to monitor and analyze digital marketing metrics, including traffic, engagement, conversion rates, and customer journey insights
Provide regular reports on campaign performance and recommend strategies for improvement
Cross-Functional Collaboration: Across the portfolio, collaborate with marketing, sales, product development, IT, and other teams to align digital marketing initiatives with broader business objectives
Support the integration of digital and AI technologies across various departments
Content Development and Digital Engagement: Across the portfolio, work with content creators to develop engaging digital content, ensuring that it is optimized for various platforms and audiences
Leverage AI tools to automate content personalization and delivery
Data Privacy and Compliance: Ensure that all digital marketing activities comply with data privacy regulations and industry standards
Implement best practices for data security and customer privacy within the digital ecosystem

Manager of Digital and AI Marketing

Job Type