Job Description Summary

Lead and drive the functional excellence of marketing across planning, processes, infrastructure, research and analysis, performance management, and budgeting to enable more effective global marketing execution. Marketing operations serve as a foundation to ensure marketing is carried out efficiently and with accountability. Ensure optimal utilization of the Wisconsin-based Advanced Visualization Solutions (AVS) Studio, which supports the production of both internal and external product content and broadcasts. Roles at this level operate with a degree of autonomy, guided by established policies and subject to review based on outcomes.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Roles and Responsibilities

Lead and drive the functional excellence of marketing across planning, processes, infrastructure, research and analysis, performance management, and budgeting to enable more effective global marketing execution. Marketing operations serve as a foundation to ensure marketing is carried out efficiently and with accountability. Ensure optimal utilization of the Wisconsin-based Advanced Visualization Solutions (AVS) Studio, which supports the production of both internal and external product content and broadcasts.

A unique aspect of this position is the opportunity to fully manage AVS Studio operations. The AVS Studio includes ultrasound systems and may include content covering fixed and mobile C-arms. It is used to produce content for GEHC AVS team members, including live-streamed product launch broadcasts, simulated user testing, and “How To” clinical videos. Additionally, the studio is utilized by external production companies to create customer-facing marketing content.

While external vendors may be engaged for studio production, this role is responsible for event scheduling, equipment management, technology support services, extracting unedited content for vendor use, and promoting internal awareness and utilization of the studio. A key objective is to increase studio usage year over year, with quarterly statistical analysis used to track progress toward this goal.

The role also includes studio related vendor management responsibilities for both production and technical support partners. In 2026, the studio will relocate from the Research Park site to Waukesha, and this position will serve as the primary liaison with site services to support the move.

Support central marketing budget management through budget planning, spend tracking, and reconciliation. This includes oversight of purchase order management and ongoing monitoring of expenditures.

If an AVS subsegment requires training content management, this role will provide operational support using Emerge U, the designated education management platform. Responsibilities may include coordinating with the Emerge U team to upload content and assign learners.

Align internal marketing standard procedures—currently centered around the New Product Introduction Commercial Activation (NCA) process—with other GE HealthCare segments and regions to promote marketing excellence. Assess product team compliance with NCA marketing milestone reviews, provide updated training materials as needed, and support the implementation of process changes.

Possesses knowledge of marketing best practices and understands how marketing integrates with other business functions. Maintains awareness of the competitive landscape and the key differentiators that position competitors in the market. Supports global AVS market analytics by understanding market dynamics and key drivers. May also provide support to AVS service marketing initiatives.

Applies sound judgment and demonstrates the ability to propose alternative solutions beyond established parameters to address more complex, day-to-day project challenges. Effectively prioritizes information to support decision-making, leveraging technical expertise and analytical thinking. Draws on multiple internal and limited external sources beyond immediate teams to inform decisions.

This role requires strong interpersonal skills to engage effectively with a broad range of stakeholders. Serves as a resource for less experienced colleagues and may lead small-scale projects with low risk and limited resource requirements. Communicates clearly, helping to build consensus within the team and develop others’ skills. Sets performance expectations and may be responsible for managing sensitive issues.

Required Qualifications

Bachelor’s degree in marketing or closely related field.

Minimum 5 years of experience in Marketing & Market Operations.

Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.

Worked in medical or regulated industry minimum of two years.

Experience in Excel & analytical packages.

Demonstrated PowerPoint presentation skills.

Desired Characteristics

3 or more years in regulated or medical field

Experience with video production of content targeted to clinicians.

Vendor management experience.

Experience working with global teams.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: Yes

Qualifications

Bachelor’s degree in marketing or closely related field
Minimum 5 years of experience in Marketing & Market Operations
Strong oral and written communication skills
Demonstrated ability to analyze and resolve problems
Ability to document, plan, market, and execute programs
Established project management skills
Worked in medical or regulated industry minimum of two years
Experience in Excel & analytical packages
Demonstrated PowerPoint presentation skills
3 or more years in regulated or medical field
Experience with video production of content targeted to clinicians
Vendor management experience
Experience working with global teams

Benefits

Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support

Responsibilities

Lead and drive the functional excellence of marketing across planning, processes, infrastructure, research and analysis, performance management, and budgeting to enable more effective global marketing execution
Marketing operations serve as a foundation to ensure marketing is carried out efficiently and with accountability
Ensure optimal utilization of the Wisconsin-based Advanced Visualization Solutions (AVS) Studio, which supports the production of both internal and external product content and broadcasts
Roles at this level operate with a degree of autonomy, guided by established policies and subject to review based on outcomes
Lead and drive the functional excellence of marketing across planning, processes, infrastructure, research and analysis, performance management, and budgeting to enable more effective global marketing execution
Marketing operations serve as a foundation to ensure marketing is carried out efficiently and with accountability
Ensure optimal utilization of the Wisconsin-based Advanced Visualization Solutions (AVS) Studio, which supports the production of both internal and external product content and broadcasts
The AVS Studio includes ultrasound systems and may include content covering fixed and mobile C-arms
It is used to produce content for GEHC AVS team members, including live-streamed product launch broadcasts, simulated user testing, and “How To” clinical videos
Additionally, the studio is utilized by external production companies to create customer-facing marketing content
While external vendors may be engaged for studio production, this role is responsible for event scheduling, equipment management, technology support services, extracting unedited content for vendor use, and promoting internal awareness and utilization of the studio
A key objective is to increase studio usage year over year, with quarterly statistical analysis used to track progress toward this goal
The role also includes studio related vendor management responsibilities for both production and technical support partners
In 2026, the studio will relocate from the Research Park site to Waukesha, and this position will serve as the primary liaison with site services to support the move
Support central marketing budget management through budget planning, spend tracking, and reconciliation
This includes oversight of purchase order management and ongoing monitoring of expenditures
If an AVS subsegment requires training content management, this role will provide operational support using Emerge U, the designated education management platform
Responsibilities may include coordinating with the Emerge U team to upload content and assign learners
Align internal marketing standard procedures—currently centered around the New Product Introduction Commercial Activation (NCA) process—with other GE HealthCare segments and regions to promote marketing excellence
Assess product team compliance with NCA marketing milestone reviews, provide updated training materials as needed, and support the implementation of process changes
Possesses knowledge of marketing best practices and understands how marketing integrates with other business functions
Maintains awareness of the competitive landscape and the key differentiators that position competitors in the market
Supports global AVS market analytics by understanding market dynamics and key drivers
May also provide support to AVS service marketing initiatives
Applies sound judgment and demonstrates the ability to propose alternative solutions beyond established parameters to address more complex, day-to-day project challenges
Effectively prioritizes information to support decision-making, leveraging technical expertise and analytical thinking
Draws on multiple internal and limited external sources beyond immediate teams to inform decisions
This role requires strong interpersonal skills to engage effectively with a broad range of stakeholders
Serves as a resource for less experienced colleagues and may lead small-scale projects with low risk and limited resource requirements
Communicates clearly, helping to build consensus within the team and develop others’ skills
Sets performance expectations and may be responsible for managing sensitive issues

AVS Marketing Manager - Marketing Operations & AVS Studio Management Job at GE H

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