Brand Marketing Manager, Product

About the Role

Fetch is looking for a Brand Marketing Manager, Product to lead marketing initiatives that deepen emotional resonance with our brand. You'll turn product offerings into meaningful stories that spark action, sustain engagement, and build lasting loyalty.

This role is equal parts strategist, storyteller, and operator. You'll collaborate across Product, Brand Strategy, Creative, and Data to drive adoption of Fetch features, improve onboarding and reactivation, and continuously strengthen the user connection to the Fetch ecosystem. You'll not only develop the strategy - you'll also own the campaign calendar, build, QA, and deploy communications that make it real.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities

• Partner cross-functionally to plan and execute campaigns from concept through deployment.
• Executing campaigns across channels: email, push, in-app placements, and beyond.
• Lead lifecycle communications strategy that guide users from onboarding through long-term engagement - optimizing early conversion, product exploration, and feature retention.
• Shape go-to-market strategies and messaging for new and existing product features.
• Partner with Product and Engineering to design experiments that advance our learning agenda for features in beta.
• Use data and experimentation to optimize communication flows, and reporting performance and recommendations to Product and Marketing leadership.

Minimum Requirements

• 4+ years in product, lifecycle, or growth marketing with hands-on campaign execution experience.
• Proven success driving adoption, engagement, or retention in a digital product or app.
• Proficient in marketing automation platforms (Iterable, Hubspot, Salesforce Marketing Cloud, etc.).
• Analytical mindset with a bias for testing, learning, and iterating.
• Strong communicator who can simplify technical concepts and tell a clear product story.
• Thrives in a fast-paced, collaborative environment.

Compensation

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is 91,000 - 103,000. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.