Manager, Paid Digital Marketing

Company Overview Farmers Business Network (FBN) is on a mission to power the prosperity of family farmers and rural communities around the world, transforming how the world farms with an integrated, technology-enabled agricultural platform.We offer high ROI farm inputs, fintech and sustainability products and services powered by network data, and farm-tested insights from our global farmer community. Our platform helps FBN members make confident decisions to ensure the economic viability of their farms, while also empowering them to be a part of the solution as the global community confronts its most pressing issues: providing food security for a growing population, transitioning to more sustainable agriculture, and responding to climate change.We are a dynamic, innovative, and mission-driven AgTech company that offers competitive compensation and benefits as well as boundless career mobility. We are backed by top investors, including Fidelity, ADM, Google Ventures, Kleiner Perkins, DBL Partners, T Rowe Price and Temasek. We have been featured in these articles by the and , and were also named "" by Fast Company Magazine. Position SummaryThe Manager, Digital Marketing will own digital marketing strategy. Drive, develop and execute digital marketing campaigns that improve current and prospective customer engagement with the Company and product across multiple digital channels and that meet or beat specific digital program goals.The ideal person for this role is passionate about building and executing digital growth strategies. You will lead digital marketing initiatives that are focused on crafting an effortless experience for the user and maximizing digital conversions. You are someone who gets excited about diving into the data, curious about user behavior or trends, using A/B testing to prove concepts and finding creative ways to optimize your digital programs. You will partner with many cross-functional groups across FBN℠ to make these digital strategies a reality. Your success will require a strong understanding of our customer segments and how we engage with them in a meaningful way. You will have the chance to shape a highly visible area of FBN℠ that directly impacts growth of the business.Responsibilities Architect and implement paid digital strategies via Google Ads, Bing Ads, Facebook, and other paid digital marketing channelsDrive funnel acquisition and optimization through paid digital performance marketing channelsDevelop, implement, and manage performance marketing campaigns globally across all digital channels including SEM, programmatic display, paid social and affiliate marketingUtilize marketing tools including; Salesforce, Marketo, Google Ads, Google Analytics, Bing, Facebook Business Manager, and Linkedin Campaign Manager to create world-class digital marketing programs, run reports, turn numbers into action plans and help propel the marketing teams demand generation goals Create audience lists to tailor campaigns for targeted audiences across specific market segments, industries, and rolesPractice data based decision making related to digital campaign managementUse data analytics and marketing technologies to inform decisions and iterate on marketing campaigns to drive growth and achieve KPIsOwn the forecasting, monitoring, and reporting of performance marketing budgetsDevelop, execute, and manage A/B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channelsContinuously evaluate emerging media strategies to identify growth opportunities and rebalance our paid marketing channel allocations as appropriateIn partnership with Brand and Campaign Marketing teams, develop integrated marketing plans and programs that fuel customer discovery, interest, engagement, and retention Minimum Qualifications 4+ years of digital marketing experience in paid search, paid social, programmatic digital, and personalized communications, across both web and mobile platformsExperience collaborating with multi-functional in-house teams and external agenciesHighly analytical mindset with data-driven decision-making within an imperfect or incomplete information environmentExtensive hands on experience with Google Ads, Facebook, Microsoft Ads, and other digital media platformsComfortable in a fast-changing, fast paced environment with tight deadlines and the ability to multitask and prioritize projects.Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable proposals.Experience with Sales, Marketing, and Finance leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunitiesLeverage analytical and quantitative skills to interpret data, generate insights and translate it into actionable changesImplement detailed keyword strategy to be leveraged for both SEM and SEOExperience with Google Merchant Center and Google Shopping Ads Preferred Qualifications Experience managing digital growth strategies within the ag industryStrong technical acumen and hands-on experience with tools such as Google Analytics, Amplitude, Tableau, Salesforce, and MarketoExperience with Google Analytics (incl. GA4) and attribution modelingProven experience in working directly with senior leadership teams with excellent attention to detail, creativity, motivation and communication skillsResults-oriented mindset with experience building reports and dashboards for reporting on qualitative and quantitative metrics that focus on revenue, conversion, sales, and other marketing goalsExperience managing call tracking platform integrationExpert understanding of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Display, etc.)Lifecycle marketing strategy and initiatives including end-to-end digital campaign launches, marketing automation and offer strategies that drive digital growthHave an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business Characteristics The successful applicant will be: Interested in a fast-paced, startup environment where new opportunities and challenges are around every cornerStrong communication and interpersonal skills, professionalism and accountabilityIndependent, dependable go-getter with a demonstrated ability to proactively manage successful projects from ideation to completion while creatively problem-solving along the wayCapable of working autonomously, extremely organized, detail-oriented self-starter who enjoys collaboratively working across multiple business units To understand the physical demands of this job, please click and refer to Template B The following represents FBN's reasonable estimate of the US national average base salary range for this role based on market data and placement of internal employees: $130,000-$180,000. This salary range may vary based on geography and the higher cost of labor in some metropolitan areas. Beyond Base Pay, FBN also offers all full-time/permanent employees competitive total compensation packages that include equity compensation, paid holidays plus an additional floating holiday, work flexibility including paid time off and remote work if your role is eligible, parental leave, benefits including but not limited to: medical, dental, vision, wellbeing, short & long term disability, life insurance, 401k, HSA employer contributions, and more. FBN is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. FBN considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. We participate in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program . FBN is also committed to providing reasonable accommodations to the known limitations for qualified applicants with disabilities and disabled veterans in our job application process. If you need assistance to complete or participate in an interview, please let us know. Our BenefitsFBN strives to provide our employees and their families with a competitive, fair, and inclusive benefits experience that is focused on supporting their physical, financial, and emotional wellbeing. Our benefits are thoughtfully designed to align with our core values and power the prosperity of our workforce.WealthWe offer a 401(k) program as well as access to a Certified Financial Planner to help our team members manage their wealth and plan and save for their future. Additionally, we offer all full-time employees stock as part of their compensation package, so that they can share in our collective success.HealthWe offer comprehensive health benefits, with access to quality care for all full-time employees and their families. Our US employees also have access to virtual healthcare services through a company-paid One Medical membership. Outside of the US, we provide supplemental programs in addition to national healthcare offerings. Paid parental bonding leave is provided to give you the support you need to ensure your family feels cared for.WellbeingPromoting the mental and emotional wellbeing of our employees is a top priority. We provide premium mental health and wellness support, including free therapy, life and career coaching sessions. We want our team members to take time away when they need to, and offer generous paid time-off.Other PerksWe offer a variety of other programming and resources to support our employees growth, productivity, and wellbeing. These include paid work-from-home set-ups for our remote team members, internet and phone reimbursement, a commuter benefits program, as well as other employee discount programs.