Digital Marketing Project Specialist for Tyvek® Roll Goods – Americas

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The Tyvek® Roll Goods business is made up of the industry leading DuPont™ Tyvek® brand in the Healthcare Packaging and Consumer & Industrial end markets. These businesses require strong digital support to maintain and develop their revenue. One of the key competitive advantages of Tyvek® is the brand reputation; this strong brand position is a result of competitive advantages such as high product quality, the best level of expertise in the category and outstanding performance specific to the needs of the Healthcare Packaging and Consumer & Industrial spaces in which DuPont provides innovative solutions.

The Digital Marketing Project Specialist role requires strategic thinking in a fast-paced environment, rapid execution and analysis of actions, excellent teamwork capabilities to work between various functions, along with creativity to drive action in innovative ways. Proven functional skills in digital marketing are a must.

Job Location(s): Hybrid role based in Wilmington, Delaware; also open to fully remote role in North America

Position Overview

Under the direction of the Global Marketing Communications (MC) Leader for Tyvek® Healthcare Packaging (located in North America) and working closely with the Global MC Leader for Tyvek® Consumer & Industrial (located in AP) and the Digital Marketing Lead (located in EMEA) for both business segments, the job requires the ability to strategically define, plan, execute, follow-up on and measure digital projects and digital marketing management for the Americas. This role will be responsible for strengthening the digital customer journey for these Tyvek® business segments and identify and guide opportunities to support digital marketing communications strategies using adequate digital platforms and tools.

Position Responsibilities

• Working with the Marketing Communications Leads, this role will be accountable for digital marketing plan definition, digital project management and execution for Tyvek® Healthcare Packaging and Tyvek® Consumer & Industrial.
• Lead and manage digital marketing projects from conception through execution and ongoing optimization, ensuring alignment with business objectives and marketing strategies.
• Guide cross-functional teams to deliver user-friendly, secure, and innovative digital solutions that enhance the customer experience and drive engagement across digital channels in close partnership with digital marketing and IT functions.
• Coordinate with appropriate department leaders and provide counsel on the most efficient channels to reach defined digital marketing goals.
• Identify opportunities to leverage new and emerging technology like AI and other digital technologies that could help further streamline and grow the business and help strengthen the customer journey and digital marketing communications initiatives.
• Work with a multi-functional group consisting of marketing communications, digital, marketing, legal and other personnel to develop and execute digital plans for the Americas (primarily focused on NA but with opportunity to broaden scope to LA in the future).
• Brief, coordinate and follow up on work with internal DuPont Digital Team resources and external agencies to support to digital projects.
• Develop and report on key metrics to measure the effectiveness of digital marketing initiatives, providing actionable insights for ongoing enhancements.
• Ensure projects are delivered on time, within scope, and on budget, while maintaining a focus on quality and results.

Required Knowledge, Skills, Abilities

• Expertise and experience in digital marketing with understanding and experience partnering with marketing communications teams
• Proven success and proactive project management and organizational skills across multiple functions (IT, Digital, business functions) within global enterprise environments, including the ability to manage complex and multiple projects, a strong attention to detail and ability to multi-task and prioritize
• University degree in Digital Marketing, Marketing Communications, Business Administration with a concentration in digital marketing, or a related field
• 5+ years experience in digital project support and/or digital program management
• Proven expertise in digital marketing project management, with hands-on experience in systems such as marketing automation (Marketo), CRM (Salesforce), CMS (Adobe Experience Manager), digital asset management (DAM), and analytics platforms (Adobe Analytics)
• Genuinely promotes team spirit and commitment to common objectives

Preferred

• A learner mindset and interest in emerging technology; Data and/or AI certifications preferred
• Experience with enterprise collaboration platforms (e.g., Microsoft 365, SharePoint, Teams)
• Experience in an industrial market for a large organization is a distinct advantage

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