Growth Marketing Manager, Scout Acquisition

Growth Marketing Manager

Dscout is a flexible Experience Research Platform for capturing in-context insights from high-quality participants, bridging the gap between product teams and users.

As Growth Marketing Manager, you'll lead efforts to attract new Scouts across our app, website, and Chrome extension, design campaigns, test creative channels, and balance strategy and execution to fuel long-term growth.

Key Responsibilities

Grow and Diversify the Scout Panel

• Drive signups across app, web, and Chrome extension on key audiences.
• Run paid, organic, and partnership campaigns (social, referral, SEO, influencers).
• Work to ensure Dscout shows up in AI tools (ChatGPT, Claude, Gemini, Perplexity).
• Try new sourcing ideas, growth hacks, and partnerships to reach harder-to-find groups.

Support Research Recruiting Needs

• Work with Product, Research Ops, and CS to align growth with demand.
• Forecast needs to support new launches and business goals.

Optimize Growth & Analytics

• Own the funnel: from awareness to signup to activation.
• Find and fix drop-off points. Run experiments to improve efficiency and conversion.
• Partner with Business Intelligence on dashboards, ROI tracking, and OKRs.

Improve Onboarding & Engagement

• Collaborate on onboarding flows that activate Scouts quickly.
• Create campaigns (notifications, emails, referrals) that keep Scouts engaged and motivated.