PPC & Social Media Marketing Specialist (Part Time)

We are looking for a Paid Marketing & Social Media Specialist to support upcoming projects, including a new PPC and digital marketing initiative for our client, DBRM. The role also includes supporting the restructuring and compliance of our internal advertising accounts and company portfolio.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns, including Search, Display, Remarketing, and Performance Max.
• Manage paid campaigns across Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Develop monthly media plans, budgets, and performance forecasts.
• Monitor and optimize campaigns for CPL, CPA, ROAS, and other key performance indicators.
• Set up and manage tracking through Google Tag Manager, conversion tracking, and pixels.
• Manage and publish social content across LinkedIn, Facebook, Instagram, and X/Twitter.
• Align paid and organic strategies to maintain a consistent brand voice.
• Work closely with design and content teams for ad creatives and social media assets.
• Ensure compliance with platform policies, account health, and best practices.
• Support the cleanup, restructuring, and compliance of internal advertising accounts.

Required Skills & Experience

• 2–4+ years of hands-on experience in Paid Digital Marketing and Social Media Management.
• Strong command of Google Ads (certifications preferred but not required).
• Proven experience with Meta Ads Manager and LinkedIn Ads (certifications preferred but not required).
• Practical understanding of analytics, tracking, and attribution models.
• Experience using Google Analytics, Google Tag Manager, and conversion tracking tools.
• Ability to manage multiple campaigns, platforms, and accounts efficiently.
• Strong analytical, optimization, and reporting skills.
• Experience with B2B or lead-generation campaigns is a strong advantage.
• Excellent communication, time-management, and collaboration skills.

What We’re Looking For

• Someone who is data-driven, proactive, and comfortable taking ownership of campaigns.
• A professional who can work collaboratively with marketing, design, and strategy teams.
• Someone who stays updated with digital marketing trends and platform updates.