Associate Shopper

**Position**S**ummary**

The Associate Shopper and e-Commerce Marketing Manager is a hybrid role. They will manage specific assigned key customers as well as be accountable for Digital and e-Commerce tools and content management, development and execution of customer-specific shopper and e-Commerce marketing programs (which include budgeting) that achieve brand business objectives. Responsible for all aspects of the shopper marketing program life cycle including gaining cross-functional alignment and managing agency resources and program budgeting. Develops a comprehensive understanding of strategies in relation to their assigned retailers to ensure shopper marketing and e-Commerce solutions are aligned to both organizations. They will be responsible for translating cross-customer shopper insights and category knowledge to identify & address customer opportunities into the broader Brand Building/Brand Development processes.

This role works with the Commerce team on everyday management of the business. This includes supporting the team with day-to-day tasks and processes such as e-Commerce management, retailer program executions, national program executions, budgeting and communications.

Additionally, this role will own and be seen as the key contact for digital and e-Commerce tools and content management.

• *Responsibilities**:
• *4**0%**Program Execution and Customer Relationship Management**
• Develops all components of Shopper Marketing and e-commerce programs including
• program objectives, budgeting, creative brief, agency briefing, program plan alignment, in-market execution, post-analysis.
• Works closely with internal teams such a perfect store and commercial strategy to bring programs to life in store
• Leads management of agency partner resources to develop and execute shopper marketing and e-commerce programs.
• Leads sell in and negotiations for Shopper Marketing and e-commerce programs with the Marketing, third party agency, and Perfect Store teams of assigned customer in partnership with their respective Customer Team.
• Works closely with brand and legal teams on all program aspects including contracts, creatives and product alignment
• Develops and manages relationships with customer’s marketing and dedicated agencies to facilitate flawless program execution and build the company’s reputation.
• Consults as the Shopper Marketing and e-commerce knowledge expert for assigned customers, sharing tactic recommendations and best practices for Brand National campaigns.
• Integrates programming and recommendations into both short
• and long-term customer joint business planning
• *30%**Planning and Financial Management**
• Supports the Shopper Marketing and e-commerce planning process by utilizing objectives, strategies and available insights/data to build annual shopper and e-commerce marketing plans for assigned customers.
• Responsible for ecommerce budgets as well as shopper program budgets
• Collaborates with Brand, Sales, Supply, and Finance teams to ensure Shopper and e-commerce Marketing programs are aligned to strategy and business objectives related to net sales, gross margin
• Leverages shopper insights and collaborates with Customer Insights to ensure programs are insight-driven
• Manages the budget for assigned customers including all allocations through Brand P&Ls and is accountable to forecast and track to plan.
• Assist Commerce Marketing Managers with accounts payable and financial tool reporting, works closely with finance and AP on problem solving when required
• Assist the Commerce Marketing Team with the processing, tracking and closure of invoices.
• Support the overall marketing team with the communication and logistics of key team meetings
• *30%**Digital Marketing**
• Support the deployment of Digital Commerce marketing programs with major online retailers working cross functionally and with external contacts to implement programs
• Manages relationships with assigned retailers
• including e-commerce account teams
• Assist in the media co-ordination of digital programs utilizing internal media team
• Manage eCommerce/ Digital media planning and program executions for retailers
• Overall owner of eCommerce product catalog and ensuring all graphics online are up to date for all retailer sites which includes project management, agency management.
• Executes the digital shelf for all retailers through Salsify
• Manage internal websites
• Act as a Liasson and ensure content quality is up to date on retailer websites
• Work closely with Commerce Marketing Managers on retailer score cards to ensure content is relevant, and make recommendations for improvement
• Execute, coordinate and work with internal and external teams on Post Analysis reporting for all promotions
• *Departmental/Corporate Tools & Process**
• Subject matter expert on key tools that enable marketing communication or commercialization process. (i.e. invoicing, GS1, Salsify, internal financial tool, Nielson)
• Own