Performance Marketing Strategist

About us

Join the adventure and innovate with a talented team pushing the capabilities of experience management One of Canada’s top SaaS growth companies is located on beautiful Vancouver Island, empowering thousands of tour and activity operators.

As the industry's leading independent booking software, we have customers who run businesses in fascinating destinations worldwide. We have over 5,000 companies using our platform and have processed over $8.1B in bookings, operating in 136 countries and 36 languages.

We are looking for a talented Performance Marketing Strategist to join our team and help manage paid campaigns, specifically focusing on paid social. You will work with the Marketing team (12 people) to maximize ROI, drive traffic, and grow our customer base.

About the Job

We’re looking for someone with a strong grasp of SEM and social marketing tools and tactics and who can optimize paid programs that truly impact business metrics.

Our marketing team functions as a brand protector, strategic partner, revenue generator, customer advocate, and service provider for the organization. Reporting to the Marketing Growth Manager, the Performance Marketing Strategist will launch and manage digital ad campaigns and work closely with the broader marketing and design team.

Please note the preferred location for this role is Victoria, BC, but we are open to hiring remotely within British Columbia._

Some tasks you’ll be taking on

Lead and execute against both prospecting and remarketing strategies across platforms like LinkedIn, Facebook, and the Google Display Network, and manage campaigns to meet performance targets.
Manage our review site program across channels like Gartner and G2 Crowd
Test and experiment aggressively to find winning tactics and strategies to grow your advertising channel performance
Manage relationships with external agencies/vendors to deliver and optimize PPC programs for conversion and spending efficiencies
Collaborate w/ internal and external teams to create and optimize landing pages, ad creative, ad copy, and other requirements for PPC campaigns
Compile, review and communicate weekly, monthly, and quarterly qualitative and quantitative reports on PPC, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization

Ideally, you should have

Bachelor's degree in marketing, strategy, business, or equivalent experience
3+ years experience in a digital/performance marketing role
Experience with Google Display, LinkedIn, and Facebook advertising platforms, and experience with Google Analytics.
Experience with building prospecting and remarketing campaigns across all customer journey stages, from awareness to consideration to conversion, and working with a designer to drive creative performance through A/B testing.
Experience and understanding of a SaaS business model and related metrics
Proficiency in Excel required
If you don’t meet all of our requirements exactly or have some gaps in your resume know that we would still love to hear from you Use your cover letter to tell us about your unique experience - we understand that talent comes from many places and that skills are transferable._

Life at Checkfront

At Checkfront, people empower others by providing opportunities for growth and learning, fostering teamwork and encouraging ideas. We support the well-being of our employees and dedicate our overall efforts toward a positive employee experience.

We value psychological safety and transparency across all levels of the organization, and as a result, there is a tremendous sense of camaraderie and support felt throughout the company. Everyone is caring about their teammates and is passionate about their work.

We are committed to upholding the values of diversity, equity, and inclusion. In pursuit of this, we actively seek new members who will work respectfully and constructively with our team, propelling our company and the community forward.

There are also fun events throughout the year; skiing, cabin getaways, fireside chats, holiday parties, and more Do you prefer a flexible work location? That’s great Whether you are at home or in-office, we aim to provide an inclusive environment.

As a company, we are committed to upholding the values of diversity, inclusion, and equity. In pursuit of this, we actively seek new members who will work respectfully and constructively with our team, and challenge the status quo, propelling our company and the community forward._

Perks and Benefits