Digital Marketing

Digital Marketing & Analytics Specialist

CapTech's Digital Marketing & Analytics Specialist will play a vital role in driving data-informed marketing at CapTech. We're looking for an independent, detail-oriented professional who thrives at the intersection of analytics and creativity.

• Serve as the primary owner of all digital analytics, including social media insights, website analytics (e.g., GA4), paid media performance, CRM metrics, and email reporting.
• Develop and maintain dashboards, reports, and KPI tracking to evaluate campaign effectiveness and digital trends.
• Transform data into clear insights and strategic recommendations for leadership and cross-functional teams.
• Monitor channel ROI, identify opportunities for efficiency, and continuously improve digital performance.

Digital Strategy & Execution

• Manage day-to-day operations of social media channels, including content scheduling, publishing, monitoring, and performance optimization.
• Own website updates and maintenance through Craft CMS, ensuring accuracy, usability, and continual optimization for traffic and conversions.

Paid Media Management

• Plan, build, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and additional digital networks.
• Track budgets, pacing, and KPI performance, and implement strategies to maximize cost-efficient results.

C RM & Email Marketing

• Manage the HubSpot CRM system, including segmentation, list management, workflows, and user data integrity.
• Build, deploy, and optimize email campaigns and automated lifecycle journeys.
• Conduct A/B testing on email content, timing, and audience segmentation to improve engagement and nurture MQLs.

The ideal candidate has 4+ years of hands-on digital marketing and analytics experience, advanced proficiency with analytics tools, and strong project management skills. They should be able to juggle multiple priorities, meet deadlines, and communicate effectively with cross-functional teams.